Streamlining B2B Pricing: Rethink, Simplify, Automate with Barrett Thompson
Barrett Thompson is a firm believer that applied advanced math and data science can significantly improve customer lifetime value. For more than 25 years, he has helped Fortune 500 companies improve p...
14 Okt 202431min
Blogcast: Value Is Created Twice
This is an Impact Pricing Blog published on August 8, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-is-created-twice/ If ...
11 Okt 20243min
Elevating Pricing: Shifting the Focus from Numbers to Value with Claire Wang
Claire Wang helps startup founders and solopreneurs pick a pricing model that ensures their long-term success. In this episode, Claire shares her journey of transitioning into her own consulting pract...
7 Okt 202429min
Blogcast: Southwest Airlines' New Seating Strategy: A Billion-Dollar Decision?
This is an Impact Pricing Blog published on August 1, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/southwest-airlines-new-sea...
4 Okt 20242min
Unlocking Revenue: The Role of Empathy and Trust in Pricing with Nathan Yeung
With over six years of experience as a leader in marketing operations, Nathan Yeung helps mid-market businesses build, enhance, or support their marketing functions and drive value creation. As the Vi...
30 Sep 202428min
Blogcast: Stop Pre-Discounting
This is an Impact Pricing Blog published on July 25, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/stop-pre-discounting/ If you...
27 Sep 20243min
How Effective Writing Shapes Pricing Strategy with Frank Luby
Frank Luby is a writing partner and editor for business books, articles, and corporate communication and co-founder and CEO at Present Tense LLC. In this episode, Frank emphasizes the importance of cl...
23 Sep 202430min
Blogcast: The 5 Ws of Pricing
This is an Impact Pricing Blog published on July 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-5-ws-of-pricing/ If you ...
20 Sep 20243min
