Value-based Pricing and Willingness To Pay, What's the Difference? with Steven Forth
Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode, Steven emphasizes th...
4 Nov 202423min
Blogcast: Better Stories, Better Pricing
This is an Impact Pricing Blog published on August 29, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/better-stories-better-pric...
1 Nov 20242min
The Power of AI in Pricing Optimization for B2B and B2C Markets with George Boretos
George Boretos has over 25 years of professional experience in leadership positions in the enterprise software market, a deep understanding of AI technologies, and a successful journey as an entrepren...
28 Okt 202429min
Blogcast: Evils of Behavioral Economics
This is an Impact Pricing Blog published on August 22, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/evils-of-behavioral-econom...
25 Okt 20242min
Unlocking Hidden Profits: The Power of Value Metrics and Pricing Experiments with Stephen Plume
Stephen Plume has more than 20 years of success in venture, executive leadership, and consulting. He is a General Partner of an early-stage venture fund since 2019, driving business strategy and coach...
21 Okt 202433min
Blogcast: Value-Based Pricing – A Simple Definition
This is an Impact Pricing Blog published on August 15, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-based-pricing-a-si...
18 Okt 20244min
Streamlining B2B Pricing: Rethink, Simplify, Automate with Barrett Thompson
Barrett Thompson is a firm believer that applied advanced math and data science can significantly improve customer lifetime value. For more than 25 years, he has helped Fortune 500 companies improve p...
14 Okt 202431min
Blogcast: Value Is Created Twice
This is an Impact Pricing Blog published on August 8, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-is-created-twice/ If ...
11 Okt 20243min
