Pricing Table Topics: 8 of Clubs – Ban the Word 'Markup'
This one is the 8 of Clubs from the Impact Pricing card deck. Ban the word markup. First, can we all agree that cost-plus pricing is not optimal? We really want to do value-based pricing, charge what...
27 Mar 20242min
Strategic Pricing for Accountants to Earn More But Work Less with Geraldine Carter
Geraldine Carter helps single-owner CPAs go down to 40 hours without giving up revenue. In this episode, Geraldine reveals effective strategies for tailoring your accounting service business to suit ...
25 Mar 202426min
Blogcast: To Discount or Not to Discount
This is an Impact Pricing Blog published on February 1, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/to-discount-or-not-to-dis...
22 Mar 20242min
Pricing Table Topics: 8 of Diamonds – Customer Perceptions Always Matter
This one is the 8 of Diamonds from the Impact Pricing card deck. Customer perceptions always matter. And what's fascinating is every time we touch a customer, we touch a buyer, they form perceptions ...
20 Mar 20242min
Balancing Curiosity, Specialization, and Success as a Pricing Professional with Robert Ribciuc
Robert Ribciuc is the Managing Partner at EBITDA Catalyst. He helped establish, grew, and managed a successful advisory/consulting firm focusing on pricing strategy and analytics, go-to-market optimiz...
18 Mar 202429min
Blogcast: Who Should Own Pricing?
This is an Impact Pricing Blog published on January 25, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/who-should-own-pricing/ I...
15 Mar 20243min
Pricing Table Topics: 8 of Hearts – Business Acumen
This one is the 8 of Hearts from the Impact Pricing card deck. Business acumen is a skill that salespeople really need, and product people really should have, to say, "Why is it that a customer would ...
13 Mar 20241min
Navigating the Future of Pricing: Insights on AI and Value Dynamics with Steven Forth
Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode Steven shares the sh...
11 Mar 202432min
