Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Episoder(500)

Blogcast: Listen to Your Market, then Think

Blogcast: Listen to Your Market, then Think

This is an Impact Pricing Blog published on January 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/listen-to-your-market-th...

8 Mar 20244min

Pricing Table Topics: 8 of Spades – Sell Like You Have No Competition

Pricing Table Topics: 8 of Spades – Sell Like You Have No Competition

This one is the 8 of Spades from the Impact Pricing card deck.  You've probably heard me use the words 'will I' and 'which one' in the past. 'Will I' are situations where our buyers are choosing to bu...

6 Mar 20242min

Exploring Game-Changing Pricing Dynamics for Different Industries with Arnab Sinha

Exploring Game-Changing Pricing Dynamics for Different Industries with Arnab Sinha

Arnab Sinha is a Managing Director and Senior Partner in the Philadelphia office of Boston Consulting Group (BCG) and the North American Lead for Pricing Topic, as well as Global Lead for Revenue Mana...

4 Mar 202432min

Game-Changing Pricing Strategies for Long-Term Success with Jean-Manuel Izaret

Game-Changing Pricing Strategies for Long-Term Success with Jean-Manuel Izaret

Jean-Manuel Izaret leads BCG's Marketing, Sales & Pricing practice globally. They partner with leading companies across industries to transform their commercial functions leveraging cutting edge digit...

26 Feb 202429min

Pricing Table Topics: 9 of Clubs – Focus on Lifetime Value

Pricing Table Topics: 9 of Clubs – Focus on Lifetime Value

This one is the 9 of Clubs from the Impact Pricing card deck.  We often hear the word 'strategic' as in, "Hey, I'm making a decision today so that it grows my business someday in the future." Well, th...

23 Feb 20242min

Pricing Table Topics: 9 of Diamonds – Subscription Is a Business Model

Pricing Table Topics: 9 of Diamonds – Subscription Is a Business Model

This one is the 9 of Diamonds from the Impact Pricing card deck.  When we think about subscriptions, and I've talked to several companies who are trying to move from more of a transactional business t...

21 Feb 20242min

Maximize Profitability and Value with these Revolutionary Pricing Models with Dan Zatta

Maximize Profitability and Value with these Revolutionary Pricing Models with Dan Zatta

Dan Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. He is the author of the books 'The 10 Rules...

19 Feb 202428min

Blogcast: Brilliant Price Move by Amazon Prime

Blogcast: Brilliant Price Move by Amazon Prime

This is an Impact Pricing Blog published on January 11, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/brilliant-price-move-by-...

16 Feb 20243min

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