Pricing Table Topics: 9 of Hearts – Win, Keep, and Grow: Manage All Three
This one is the 9 of Hearts from the Impact Pricing card deck. I found it fascinating when I studied subscriptions coming from a more traditional or transactional type of business where people would b...
14 Feb 20242min
Building a High-Performing Pricing Team That Drives Growth with Jon Jennings
Jon Jennings is the founder and managing partner of Jennings Executive Search. Established in 2014. His vision was to shape a firm anchored in transparency and value creation. In this episode, Jon di...
12 Feb 202430min
Blogcast: Pricing Platforms and Solutions
This is an Impact Pricing Blog published on January 4, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-platforms-and-solu...
9 Feb 20244min
Pricing Table Topics: 9 of Spades – There Is More Profit in Price Segmentation
This one is the 9 of Spades from the Impact Pricing card deck. There are two major rules in pricing that are hugely valuable to your organization. The first one is value-based pricing, which simply m...
7 Feb 20242min
Mastering the Essential Pricing Skills Beyond Hard Numbers with Alex Costa
Alex Costa is a Specialist in Strategic Pricing, statistical analysis, market intelligence, sales finance (P&L) statistical analysis, acting as a Sales Business Partner to guide the best pricing strat...
5 Feb 202424min
Blogcast: Three Types of B2B Value
This is an Impact Pricing Blog published on December 28, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/three-types-of-b2b-value...
2 Feb 20245min
Pricing Table Topics: 10 of Clubs – How Much Would Other People Pay?
This one is the 10 of Clubs from the Impact Pricing card deck. Face it, when you talk to a customer, what you really want to ask them is, "how much would you pay for them?" The problem is they won't a...
31 Jan 20242min
Transformative Trends in B2B SaaS Pricing for 2024 with Steven Forth
Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and ...
29 Jan 202429min
