Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Episoder(500)

Pricing Table Topics: 4 of Diamonds – Walking Away from a Negotiation Takes Guts

Pricing Table Topics: 4 of Diamonds – Walking Away from a Negotiation Takes Guts

This one is the 4 of Diamonds from the Selling Value card deck. Wow, walk away from a negotiation, ouch! We're essentially saying, "No, we're not going to negotiate anymore. Take the deal that we've ...

5 Jul 20232min

Revolutionize Your Pricing Strategy: Unlock the Power of Collaborative Conversations with Carole Mahoney

Revolutionize Your Pricing Strategy: Unlock the Power of Collaborative Conversations with Carole Mahoney

Carole Mahoney is an author, speaker, coach, and trainer taking a cognitive approach to sales success. In this episode, Carole shares how salespeople should initiate a pricing conversation that should...

3 Jul 202323min

Blogcast: Quick and Dirty Pricing Research

Blogcast: Quick and Dirty Pricing Research

This is an Impact Pricing Blog published on May 25, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/quick-and-dirty-pricing-resea...

30 Jun 20232min

Pricing Table Topics: 4 of Clubs – Learn the Competitive Situation Before Negotiating

Pricing Table Topics: 4 of Clubs – Learn the Competitive Situation Before Negotiating

This one is the 4 of Clubs from the Selling Value card deck. It turns out that procurement people often lie to us. And it's their job, not necessarily to lie, but it's their job to get a better price...

28 Jun 20232min

Why You Need to Engage to Have Value Conversations with John Ray

Why You Need to Engage to Have Value Conversations with John Ray

John Ray is a Pricing and Business Development Coach for Professional Services Firms, and a Podcast Host and Producer. In this episode, John shares optimal strategies for positioning your value propos...

26 Jun 202328min

Blogcast: What if They Find Out?

Blogcast: What if They Find Out?

This is an Impact Pricing Blog published on May 18, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-if-they-find-out/ If you...

23 Jun 20232min

Pricing Table Topics: 4 of Hearts – Gives and Gets

Pricing Table Topics: 4 of Hearts – Gives and Gets

This one is the 4 of Hearts from the Selling Value card deck. This concept of asking for something anytime we're going to give a discount, we simply refer to it as gives and gets. We don't give anythi...

21 Jun 20232min

Drop Pilot's Game-Changing Pricing Strategies with Michael Hammersley

Drop Pilot's Game-Changing Pricing Strategies with Michael Hammersley

Michael Hammersley co-founded and invented a payment system designed to locate the market price of any consumer good. He authored the utility patent that protects the invention. In this episode, Micha...

19 Jun 202322min

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