Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Episoder(500)

How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor

How Behavioral Economics Can Fix Your Pricing Blind Spots with Etinosa Agbonlahor

Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies understand how customers act...

8 Des 202530min

Blogcast: Nobody Wants to Buy AI

Blogcast: Nobody Wants to Buy AI

This is an Impact Pricing Blog published on September 29, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/nobody-wants-to-buy-ai/...

5 Des 20254min

Revenue Growth Management: Proven Pricing Tactics with Danilo Zatta

Revenue Growth Management: Proven Pricing Tactics with Danilo Zatta

Danilo Zatta is the author of The Pricing Model Revolution, The 10 Rules of Highly Effective Pricing, and the new book Revenue Growth Management. He is recognized as one of LinkedIn's Top 5 Pricing Th...

1 Des 202528min

Blogcast: Pricing AI: Pricing Metrics

Blogcast: Pricing AI: Pricing Metrics

This is an Impact Pricing Blog published on September 22, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-pricing-metr...

28 Nov 20258min

How to Quantify Customer Value: A Playbook for Winning B2B Deals with Ed Arnold

How to Quantify Customer Value: A Playbook for Winning B2B Deals with Ed Arnold

Ed Arnold, founder and managing partner at The Valorizer, brings decades of hands-on experience building customer value models, teaching value conversations, and guiding companies toward value-based p...

24 Nov 202534min

Blogcast: Why Buyers Really Buy

Blogcast: Why Buyers Really Buy

This is an Impact Pricing Blog published on September 15, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-buyers-really-buy/ ...

21 Nov 202516min

The Future of Pricing: How AI Changes Everything Except the Pricer with Matt Knaggs

The Future of Pricing: How AI Changes Everything Except the Pricer with Matt Knaggs

Matt Knaggs, Senior Business Value Lead at Zilliant, brings a decade of pricing insight shaped by an unexpected leap from industrial safety into commercial excellence. Known for blending analytics, AI...

17 Nov 202533min

Blogcast: Pricing AI: The Value of Packaging

Blogcast: Pricing AI: The Value of Packaging

This is an Impact Pricing Blog published on September 8, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-the-value-of...

14 Nov 202511min

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