Blogcast: Evaluating a Pricing Strategy
This is an Impact Pricing Blog published on February 1, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/evaluating-a-pricing-stra...
10 Mar 20233min
Pricing Table Topics: 8 of Clubs – Buyers Who Buy without Considering Competitive Alternatives
This one is the 8 of Clubs from the Selling Value card deck. Okay. You're wondering to yourself, do buyers ever not consider competitive alternatives? And the answer is, absolutely yes! Some easy con...
8 Mar 20233min
The Secret to Selling Solutions, Not Just Product Features with Johnny Cheng
Johnny Cheng is the Senior Director of Pricing and Packaging at ClickUp. He was the Senior Director of Pricing and Packaging at Coupa Software, and has years of experience in Product Marketing through...
6 Mar 202331min
Blogcast: Transitioning to Selling Subscriptions
This is an Impact Pricing Blog published on January 25, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/transitioning-to-selling-...
3 Mar 20233min
Pricing Table Topics: 8 of Hearts – Buyer Wants Help with a Business Case
This one is the 8 of Hearts from the Selling Value card deck. Oh, my gosh! If a buyer ever asked me to help them with a business case, I'm inside quietly jumping up and down rejoicing because they're ...
1 Mar 20232min
Pricing to Scale: 4-Step Strategic Framework for Business Success with Ajit Ghuman
Ajit Ghuman is the Director of Product Management, Pricing, Packaging, and Customer Experience at Twilio. He is the author of the book Price to Scale. He's had Director of Product Marketing title at s...
27 Feb 202330min
Blogcast: Another Ridiculous Fee
This is an Impact Pricing Blog published on January 18, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/another-ridiculous-fee/ [...
24 Feb 20232min
Pricing Table Topics: 8 of Spades – Buyers on a Trust Journey are Not Price Sensitive
This one is the 8 of Spades from the Selling Value card deck. When buyers are making a 'will I' decision, they're trying to decide, should I spend money to go solve this problem or not? Oftentimes, w...
22 Feb 20232min
