Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Denne podkasten er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(500)

Disrupting Pricing with AI: Insights from Steven Forth

Disrupting Pricing with AI: Insights from Steven Forth

Steven Forth is a Partner in Ibbaka, a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and capture value. Steven is wha...

16 Jan 202333min

Blogcast: Black Friday and Price Elasticity

Blogcast: Black Friday and Price Elasticity

This is an Impact Pricing Blog published on December 7, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/black-friday-and-price-e...

13 Jan 20232min

Pricing Table Topics: 10 of Clubs – What Value Conversation Demonstrates

Pricing Table Topics: 10 of Clubs – What Value Conversation Demonstrates

This one is the 10 of Clubs from the Selling Value card deck. Yes, a value conversation is a great way to build a relationship with your customers, with your buyers. Face it, your buyer probably hasn'...

11 Jan 20232min

Pricing for Success: The Seven-Step Plan for Winning More Customers at Better Prices with Mark Peacock

Pricing for Success: The Seven-Step Plan for Winning More Customers at Better Prices with Mark Peacock

Mark Peacock has been a pricing consultant since 2017. Currently, he is the managing director of Price Maker, a company that helps their businesses differentiate themselves from the competition by mea...

9 Jan 202332min

Blogcast: Thoughts on Black Friday Pricing

Blogcast: Thoughts on Black Friday Pricing

This is an Impact Pricing Blog published on November 30, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/thoughts-on-black-friday...

6 Jan 20233min

Pricing Table Topics: 10 of Hearts – You and Your Buyer Must Work Together

Pricing Table Topics: 10 of Hearts – You and Your Buyer Must Work Together

This is the 10 of Hearts from the Selling Value card deck. You and your buyer have to work together if you truly want to know how much value is there. Face it, you know a lot about your product, but y...

4 Jan 20232min

Price Optimization in SaaS with Nikhil Kotcharlakota

Price Optimization in SaaS with Nikhil Kotcharlakota

Nikhil Kotcharlakota is a civil engineer by profession. He worked for Electrolux for eight years where he was head of pricing for almost two years. Currently, he is a co-founder of PriceOps, a company...

2 Jan 202325min

Blogcast: Pricing Skills for Subscription

Blogcast: Pricing Skills for Subscription

This is an Impact Pricing Blog published on November 23, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-skills-for-subsc...

30 Des 20223min

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