Insight Shapes News

Insight Shapes News is a podcast hosted by Nils Ove Håland Riise, who works at Kilkaya, a leader in analytics and informed personalization for news and publishers. The podcast features deep-dive conversations with industry experts, covering topics such as editorial insights, audience engagement, AI-driven personalization, and the evolving relationship between technology and newsrooms. With a focus on practical applications and real-world experiences, Insight Shapes News explores how data, innovation, and editorial strategies shape the future of journalism.

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Episoder(18)

#2 Cracking the Subscription Code for News: How Delfi Meedia Reached 18% Household Penetration In A Country? Ivar Krustok at Delfi Meedia

Most news publishers struggle to get even 1% of households to subscribe. Delfi Meedia in Estonia has done what few others have—reaching 18% digital subscription penetration, far ahead of industry benc...

19 Mar 20251h 17min

#1 The User Needs Expert: Are You Creating Content Your Audience Actually Needs? Lars Jensen at Berlingske Media

Are you creating content your audience actually needs? Lars K Jensen reveals the power of the User Needs Model in journalism and why understanding your audience is the key to engagement, trust, and bu...

8 Mar 20251h 19min