
#10 The AI Agent Age In News: Why Ippen Media Built a Lab for the Future of Journalism. Markus Franz at Ippen Media
What happens when you give local newsrooms its own AI lab — and build tools that think with you, not just for you?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise is joine...
30 Jun 202557min

#9 The Buying Shift: What Publishers Must Understand About Modern Media Buying. Ann Jack at WPP
What do advertisers really want from publishers — and why do so many budgets still flow to big tech?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise sits down with Ann Jac...
19 Jun 202553min

#8 Journalism That Pays Its Own Bills: AI, independence & Purpose. Kjersti Løken Stavrum at Tinius Trust, the Owner of Schibsted
What happens when a media company isn’t owned by investors — but by a single trust with a long-term mission?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise speaks with Kj...
5 Jun 20251h 3min

#7 From Anonymous to Subscriber: Strategy Behind Successful Media Funnels. Madeleine White at Poool & The Audiencers
What does it take to turn a casual reader into a loyal subscriber — and keep them coming back?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise sits down with Madeleine Whi...
15 Mai 20251h 22min

#6 From Hype to Impact: How Newsrooms Are Making AI Actually Work. Aliya Itzkowitz at FT Strategies
What happens after the AI hype fades?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise sits down with Aliya Itzkowitz — Who works at FT Strategies and built out the framewo...
1 Mai 20251h 5min

#5 How Much Is the Fish? How Undercurrent News Turned Niche Coverage in Seafood Into a High-Retention B2B Subscription Business. Tom Seaman at Undercurrent News
How do you turn a niche publication into a must-have industry platform?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise speaks with Tom Seaman, founder and editor-in-chief...
14 Apr 20251h 10min

#4 Unlocking Storytelling for News: How Publishers Can Escape CMS Limitations, Adapt to Modern Needs, and Bring Stories to Life. Tine Karlsen at Vev
How can news publishers design better stories, faster — without being held back by rigid CMS systems?In this episode, we talk with Tine Karlsen, CEO and co-founder of Vev, about how storytelling, desi...
9 Apr 202558min

#3 Too Many Documents, Too Little Time: How A Small Local Newspaper Saved 80% of Research Time with AI. Lars Giske at iTromsø (Polaris Media)
How can a small Local Newsroom in Northern Norway take on one of Investigative journalism’s biggest challenges — and win?In this episode, we talk with Lars Adrian Giske, Head of AI at iTromsø, about h...
1 Apr 20251h 20min



















