#12 Trust in Numbers: How Shared Data Makes Publishers Stronger Together. Bente Håvimb at MBL (Medietall)
What happens when competitors share their most sensitive numbers — and build one common truth instead of competing dashboards?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Ri...
24 Sep 202546min
#11 The News Homepage that wanted to be Smart. Dana Schlüenzen at Hamburger Morgenpost (MOPO)
When 80% of homepage clicks happen in the very top rows, this is exactly where personalization has the biggest impact. At the same time, publishers face declining traffic from social platforms and sea...
27 Aug 202544min
#10 The AI Agent Age In News: Why Ippen Media Built a Lab for the Future of Journalism. Markus Franz at Ippen Media
What happens when you give local newsrooms its own AI lab — and build tools that think with you, not just for you?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise is joine...
30 Jun 202557min
#9 The Buying Shift: What Publishers Must Understand About Modern Media Buying. Ann Jack at WPP
What do advertisers really want from publishers — and why do so many budgets still flow to big tech?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise sits down with Ann Jac...
19 Jun 202553min
#8 Journalism That Pays Its Own Bills: AI, independence & Purpose. Kjersti Løken Stavrum at Tinius Trust, the Owner of Schibsted
What happens when a media company isn’t owned by investors — but by a single trust with a long-term mission?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise speaks with Kj...
5 Jun 20251h 3min
#7 From Anonymous to Subscriber: Strategy Behind Successful Media Funnels. Madeleine White at Poool & The Audiencers
What does it take to turn a casual reader into a loyal subscriber — and keep them coming back?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise sits down with Madeleine Whi...
15 Mai 20251h 22min
#6 From Hype to Impact: How Newsrooms Are Making AI Actually Work. Aliya Itzkowitz at FT Strategies
What happens after the AI hype fades?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise sits down with Aliya Itzkowitz — Who works at FT Strategies and built out the framewo...
1 Mai 20251h 5min
#5 How Much Is the Fish? How Undercurrent News Turned Niche Coverage in Seafood Into a High-Retention B2B Subscription Business. Tom Seaman at Undercurrent News
How do you turn a niche publication into a must-have industry platform?In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise speaks with Tom Seaman, founder and editor-in-chief...
14 Apr 20251h 10min
