S15 E9: The Next Era of DTC
The old DTC playbook is dying. And most brands don’t even realize it yet.In this episode, Nik sits down to talk about how DTC has evolved, why lean and profitable is the new thing, and what the next f...
4 Mar 34min
S15 E8: The Brand Revamp Playbook
Some brands don’t have a product problem, they have an execution problem. In this episode, Nik breaks down a pattern he’s seen over and over again this year: brands with incredible products, real soc...
25 Feb 33min
S15 E7: More Website Design Lessons From the Best Brands
Nik picks up where last week left off and breaks down more ecom sites in real time, pulling apart the exact UX, copy, and merchandising decisions that separate high-converting websites from the ones t...
18 Feb 47min
S15 E6: Website Design Lessons From the Best Brands
Most brands spend all their time obsessing over ads and creative and completely ignore the website experience that actually converts the traffic. In this solo episode, Nik does a live teardown of mul...
11 Feb 42min
S15 E5: The Truth Behind SEO in the Age of AI (with Dylan Ander, Founder + CEO of Heatmap.com)
SEO isn’t dead…but AI is changing how we should view it. Dylan Ander (dylanander.com and heatmap.com) is back on the pod to break down SEO, AEO, and GEO in the age of AI. From making sure your websit...
4 Feb 40min
S15 E4: How Brands Are Building Better Teams (with Ian Myers, Founder + CEO of Oceans)
Hiring people who “do the work” is easy. Hiring people who actually own it is the hard part. Nik sits down with Ian Myers of Oceans to break down how high-skill offshoring really works, why the best ...
28 Jan 39min
S15 E3: How to Actually Think about Branding
Most brands think branding is logos, colors, and a new website…and completely miss what actually makes a brand work. Nik sits down with John Scheer from Herman-Scheer to break down what branding real...
21 Jan 47min
S15 E2: The Right Way to Work With Influencers
Most brands say they want to work with creators…but almost all of them get it wrong. In this episode, Nik sits down with Ben Soffer to break down what authentic creator marketing actually looks like....
14 Jan 36min
