S15 E1: The Growth Levers Most Brands Ignore in Q1
Most brands treat Q1 like a slow season, but it’s actually one of the best windows to test new channels while CPMs are down and competition is quieter. In this solo episode, Nik breaks down the smart...
7 Jan 36min
S14 E12: The PDP Playbook Every DTC Brand Should Be Using
Most brands obsess over ads, creative, and traffic…and completely ignore the page where the sale actually happens. In this solo episode, Nik breaks down exactly how to build product detail pages that...
17 Des 202536min
S14 E11: The Truth About Retention and BFCM
Black Friday isn’t a sale, it’s an attention war.And the brands winning it aren’t obsessing over bigger discounts. Nik breaks down how the smartest operators approached Q4 this year - and why the br...
10 Des 202532min
S14 E10: The BFCM Tactics That Actually Worked
BFCM isn’t a weekend anymore, it’s an algorithm. And the brands winning big aren’t the ones shouting the loudest. They’re the ones sequencing offers, stacking attention, and exploiting the channels ...
3 Des 202541min
S14 E9: Last Minute BFCM 2025 Playbook
Running behind on your Black Friday–Cyber Monday prep? Nik breaks down his entire last-minute BFCM checklist (the same one he uses with top ecom brands) so you can tighten up your site, email, paid m...
26 Nov 202533min
S14 E8: Chatting with Zain (The TikTok Shop Expert)
What if the real key for CPG brands right now isn’t ads or influencers…but mastering TikTok Shop before everyone else catches up? Nik sits down with Zain Ali of Zainith Agency to break down how he’s ...
19 Nov 202532min
S14 E7: The Truth About DTC and Distribution (with Gulshan Kumar, CEO + Co-founder of Swishables)
What if the secret to building a billion-dollar CPG brand isn’t ads or influencers…but distribution? Nik sits down with Gulshan Kumar, CEO and Co-founder of Swishables, to break down how he turned a ...
12 Nov 202539min
S14 E6: The Five Questions Behind Every Great Landing Page
What if the secret to scaling your brand wasn’t your ads, but the speed of your design process? In this solo episode, Nik pulls back the curtain on one of the biggest competitive moats in DTC: buildi...
5 Nov 202533min
