Marketecture: Get Smart. Fast.

Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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Episoder(392)

AI Digital Brings AI and a Platform Agnostic Approach to Brands and Agencies with Mary Gabrielyan

AI Digital Brings AI and a Platform Agnostic Approach to Brands and Agencies with Mary Gabrielyan

Mary Gabrielyan, Chief Strategy Officer at AI Digital, joins Ari Paparo to learn about AI-driven supply path optimization, value-based bidding, media planning, and the future of ad tech. Insights on A...

4 Mai 18min

Episode 171: Dispatch from Possible plus Andrew Casale on Index's cloud computing initiative

Episode 171: Dispatch from Possible plus Andrew Casale on Index's cloud computing initiative

This week, Ari Paparo sits down with Andrew Casale, CEO of Index Exchange, for a detailed look at the company’s latest push into cloud containerization. The discussion explores how deploying DSPs and ...

1 Mai 48min

From GRPs to Outcomes: The New Playbook for Convergent TV with Tatari

From GRPs to Outcomes: The New Playbook for Convergent TV with Tatari

At Possible in Miami, Ari Paparo sits down with Mike Fogarty, Head of Client Development, Brand & Agency Partnerships at Tatari, for a fast-moving conversation on how TV advertising is being rewritten...

30 Apr 13min

The State of Audio Measurement & What The Data Reveals

The State of Audio Measurement & What The Data Reveals

At Marketecture Live, Peter Birsinger, Founder & CEO, Podscribe, with Matthew Drengler, Head of Partnerships, Podscribe, breaks down the current state of audio measurement and what the data really sho...

27 Apr 22min

Episode 170: The Streaming Measurement Mess. Jonathan Carson Helps Us Make Sense of the Chaos.

Episode 170: The Streaming Measurement Mess. Jonathan Carson Helps Us Make Sense of the Chaos.

Jonathan Carson, Co-founder and CEO of Antenna, discusses how measurement in streaming is evolving and why it remains inconsistent across platforms. With experience from Nielsen, The Trade Desk, and V...

24 Apr 41min

Fluency’s Mike Lane on Automating Digital Ad Ops, AI Scale, and Execution Infrastructure

Fluency’s Mike Lane on Automating Digital Ad Ops, AI Scale, and Execution Infrastructure

Mike Lane, CEO of Fluency, explains how automation and AI are transforming digital ad execution at scale. Learn how brands and agencies save time, reduce errors, and scale campaigns across channels. ...

20 Apr 17min

Episode 169: Joe Ligé on Culture and How it Works in Advertising

Episode 169: Joe Ligé on Culture and How it Works in Advertising

Joe Ligé, Founder & CEO, Culture Hive Media Group, explains why culture, not identity, drives performance in advertising. We break down cultural targeting, AI-powered ad relevance, and how brands can...

17 Apr 51min

Signal vs. Static: How We Get to True CTV Transparency

Signal vs. Static: How We Get to True CTV Transparency

At Marketecture Live III in New York City, Mario Diez, Chief Executive Officer, Peer39, and David Nyurenberg, SVP of Digital, InterMedia Advertising, broke down the biggest challenge in CTV today: the...

13 Apr 23min

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