Episode 175: Tejas Manohar, co-CEO of Hightouch, on the Company's Giant Fundraise, Agentic Ads, and LiveRamp
Tejas Manohar, co-founder and co-CEO of Hightouch, joins Ari Paparo and Eric Franchi to discuss composable CDPs, replacing LiveRamp, enterprise AI workflows, and why marketers still need SaaS in the a...
29 Mai 51min
How to Reach a Mass Audience When There’s No Mass Media
At Marketecture Live III in New York, James Wilhite, VP of Product, Index Exchange, sat down with Alan Wolk, Co-Founder & Lead Analyst, TVREV, to discuss how advertisers can still reach massive audien...
26 Mai 21min
Episode 174: Auren Hoffman Wants to Make LiveRamp Great Again
Auren Hoffman, founder of LiveRamp, joins Ari Paparo and Eric Franchi to discuss Publicis’ acquisition of LiveRamp, the company’s biggest missed opportunities, and why connectivity is becoming even mo...
22 Mai 46min
ADCP in Action: Let the AIs Rip with PubMatic & MiQ
In this Marketecture Live session, Harry Tong from PubMatic and Georgie Haig from MiQ demonstrate how ADCP and AI agents can automate campaign setup, audience discovery, supply recommendations, and me...
18 Mai 22min
Episode 173: Tony Marlow Talks Innovation in Sports Advertising and Eric Gets into Microdramas
In this episode, Ari Paparo and Eric Franchi take an in-depth look at the evolving landscape of sports advertising, featuring insights from Tony Marlow. The conversation explores the latest innovation...
15 Mai 51min
How Building With AI Sharply Improves Marketing Performance
At Marketecture Live, David Dworin, Chief Product Officer, FreeWheel, with Mike Treon, Head of CTV Strategy, PMG, shares how AI and agentic workflows are reshaping marketing and media operations. From...
11 Mai 24min
Episode 172: Mark Stenberg on Vox, Ziff-Davis, and How Publishers are Taking Control of Distribution
Ari Paparo and guest co host Paul Knegten are joined by Mark Stenberg, Senior Media Reporter at Adweek, for a conversation about the current state of digital media and publishing. They discuss Vox ...
8 Mai 56min
Precision at Scale: Rethinking Data, AI, and Consumer Control with Alex Boras
In this Marketecture Live session, Alex Boras (President of Bliss, part of T-Mobile Advertising) joins Crissi Cupak (Head of Product at PMG) to unpack how advertising is evolving in the era of consume...
4 Mai 21min
