Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Episoder(442)

OpenAI Made A HUGE Mistake! Sora Launch + Product Review

OpenAI Made A HUGE Mistake! Sora Launch + Product Review

Ep. 285 Is OpenAI launching cookie dough instead of software? Kipp and Kieran dive into the fumbled rollout of OpenAI's Sora, describing it as the most botched product launch of 2024. Learn more on t...

12 Des 202421min

The AI Strategy That Doubled His Email Conversion Rate (Step By Step)

The AI Strategy That Doubled His Email Conversion Rate (Step By Step)

Ep. 284 What if AI could double your email conversion rates overnight? Kipp and Kieran dive into the revolutionary AI strategies that are transforming the way we approach email marketing, featuring i...

10 Des 202436min

Copy ANY Writing Style with AI in 30 Seconds (Step-by-Step)

Copy ANY Writing Style with AI in 30 Seconds (Step-by-Step)

Ep. 283 Can AI truly mimic any writing style in under 30 seconds? Kipp and Kieran dive into transforming your content by leveraging AI's incredible capabilities. Learn more on creating detailed audie...

5 Des 202431min

How to Win at Search When AI is Changing Everything

How to Win at Search When AI is Changing Everything

Ep. 282 Is Google dead as a traffic source for marketers? Kipp, Kieran, and Ross Simmonds (founder & CEO of Foundation) dive into how AI is redefining search and the steps you need to take to stay ah...

3 Des 202439min

How She Scaled an AI App to 3M Visitors/Mo Using AI SEO ft Chang Chen

How She Scaled an AI App to 3M Visitors/Mo Using AI SEO ft Chang Chen

Ep. 281 Can AI really drive 3 million visitors a month to your site? Kipp and Kieran dive into the revolutionary impact of AI on SEO and modern marketing strategies with expert Chang Chen. Learn more...

26 Nov 202431min

I lost 30% search traffic to AI… What do I do?

I lost 30% search traffic to AI… What do I do?

Ep. 280 Are you seeing a decline in SEO traffic? Kipp and Kieran dive into the disruptive impact AI-powered search engines are having on traditional SEO and how marketers can adapt to this transforma...

21 Nov 202426min

We Built a GAME-CHANGING AI Sales Agent in Slack (Step-by-Step)

We Built a GAME-CHANGING AI Sales Agent in Slack (Step-by-Step)

Ep 279 Is marketing becoming more engineer-led? Kipp and Kieran dive into building a game-changing AI sales agent in Slack with guest Horacio Lopez (Business Operations, Replit). Learn more on the in...

19 Nov 202441min

The Marketing Tactics I Used to Build & Sell a $100M Brand

The Marketing Tactics I Used to Build & Sell a $100M Brand

Ep. 278 Is focusing on short-term ROAS holding your brand back? Kieran and Kipp dive into the big picture of long-term brand building over immediate financial gains, sharing insights from Preston Rut...

14 Nov 202448min

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