Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Episoder(457)

9 AI Tools You MUST Know In 2025 (Productivity, Audience Growth & More)

9 AI Tools You MUST Know In 2025 (Productivity, Audience Growth & More)

Ep 291 How can AI revolutionize content creation by 2025? Kieran dives into the essential AI tools that will define the future landscape of digital marketing and content creation. Learn more about le...

9 Jan 202525min

The Ultimate Guide to Using Claude AI for Work

The Ultimate Guide to Using Claude AI for Work

Ep. 290 Why is Claude AI rapidly becoming the go-to tool for professionals and enterprises alike?  Kipp, Kieran and guest Scott White (Claude)  dive into the ultimate guide for using Claude AI in you...

7 Jan 202543min

AI Agents Will Kill Marketing As We Know It, According to Perplexity's Founder

AI Agents Will Kill Marketing As We Know It, According to Perplexity's Founder

Ep. 289 What does advertising look like in an AI-driven world? Kipp and Kieran dive into the transformative impact of AI agents on the future of digital advertising and marketing strategies. Learn mo...

2 Jan 202514min

How Beehiiv Uses ‘Drop Marketing’ To Create Buzz

How Beehiiv Uses ‘Drop Marketing’ To Create Buzz

Ever wondered how Beehive managed to make a splash with their audio newsletter drop?  Kipp and Kieran dive into the world of 'drop marketing' and detail the steps Beehiiv took to create monumental bu...

31 Des 20249min

How is AI revolutionizing Product Led Growth (PLG)?

How is AI revolutionizing Product Led Growth (PLG)?

Ep. 288 How is AI revolutionizing Product Led Growth (PLG)? Kipp and Kieran dive into the transformative power of AI in accelerating PLG strategies with insights from Christopher Miller's stellar epi...

24 Des 202417min

This AI Reads The Internet For You (Grok 2 Changes Everything)

This AI Reads The Internet For You (Grok 2 Changes Everything)

Ep. 287 Summarizing the impressive summary features of the Grok update! Kipp and Kieran dive into how AI advancements like Grok 2.0 are revolutionizing the way we consume information online. Learn mo...

19 Des 202421min

We Built a Custom AI Content Grader in 5 Minutes (No Code)

We Built a Custom AI Content Grader in 5 Minutes (No Code)

Ep. 286 Ever wondered how AI can triple your content output while saving millions? Kipp and Kieran dive into how to leverage AI for revolutionary content efficiency and creative workflows. Learn more...

17 Des 202428min

OpenAI Made A HUGE Mistake! Sora Launch + Product Review

OpenAI Made A HUGE Mistake! Sora Launch + Product Review

Ep. 285 Is OpenAI launching cookie dough instead of software? Kipp and Kieran dive into the fumbled rollout of OpenAI's Sora, describing it as the most botched product launch of 2024. Learn more on t...

12 Des 202421min

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