Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Episoder(442)

Will Google's AI Experiment Replace Search Engines?

Will Google's AI Experiment Replace Search Engines?

Ep. 277 Can Google's AI experiment render traditional search engines obsolete? Kipp and Kieran dive into the potential transformative impact of AI on search engines and user experience in this episod...

12 Nov 202432min

Revealing the 2024 Marketing Strategy of a $200M Founder

Revealing the 2024 Marketing Strategy of a $200M Founder

Ep. 276 How can AI tools revolutionize your marketing strategy and give you a competitive edge? Kip and Kieran dive into the future of AI-driven marketing and how a $200M founder uses these tools to ...

7 Nov 202442min

Surprising AI-Marketing Opportunities Driving INSANE Results ft. Neil Patel & Eric Siu

Surprising AI-Marketing Opportunities Driving INSANE Results ft. Neil Patel & Eric Siu

Ep. 275 Are the AI-driven opportunities really driving insane results? This week we dive into the surprising AI-marketing strategies that are reshaping the landscape with Neil Patel and Eric Siu of t...

5 Nov 202433min

4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com

4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com

Ep. 274 Can AI really scale your content creation while keeping your brand consistent?  Kipp and Kieran dive into the transformative role of AI tools in modern marketing and how they can make your co...

31 Okt 202440min

Claude's HUGE Double Update: Computer Control + Sonnet 3.5 (New)

Claude's HUGE Double Update: Computer Control + Sonnet 3.5 (New)

Ep. 273 What happens when machines start making decisions instead of humans? Kipp and Kieran dive into one of the biggest AI updates of the year, exploring the implications of Claude's new features o...

29 Okt 202421min

Speaking to an Ai Avatar Ready to Take Your Sales Job ft 1mind CEO

Speaking to an Ai Avatar Ready to Take Your Sales Job ft 1mind CEO

Ep. 272 Can an AI avatar be your new sales hire? Kipp and Kieran dive into the future of sales with AI, exploring how virtual assistants can transform the way businesses grow and operate. They are jo...

24 Okt 202435min

The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai

The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai

Ep. 271 How do you manage $86B worth of marketing strategy while staying culturally relevant? Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki As...

22 Okt 202438min

OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For

OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For

Ep. 270 What new AI feature is the best writing tool that exists today? Kipp and Kieran dive into the game-changing potential of OpenAI's new Canvas feature and how it can revolutionize marketing str...

17 Okt 202424min

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