Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Episoder(468)

How To Make $700 Million Selling Sparkling Water?

How To Make $700 Million Selling Sparkling Water?

How do you differentiate a highly commoditized product? Kipp and Kieran break down how Liquid Death became a $100M business. Learn how the founders differentiated themselves from the competition, The...

2 Mar 202326min

How Lenny Rachitsky Makes +$500,000/Year As a Content Creator

How Lenny Rachitsky Makes +$500,000/Year As a Content Creator

Is a podcast easier than a newsletter? Lenny Rachitsky joins Kipp and Kieran as they dive deep into the content creation rabbit hole - tactics on how to grow and scale a newsletter, solving for a pro...

28 Feb 202340min

Bing A.I. Search is Way More Advanced Than We Realized…

Bing A.I. Search is Way More Advanced Than We Realized…

Will A.I. kill humanity in the next 3-15 years? Kipp and Kieran take you through all the happenings in the world of AI search: Why they were WRONG about AI search, Microsoft and Google rollouts, the ...

23 Feb 202329min

Ranking 2023's Top 6 Marketing Strategies

Ranking 2023's Top 6 Marketing Strategies

CPM costs are down. Is now a good opportunity to target online ads? Kipp and Kieran give you their insights on trends that are shaping marketing and how YOU can apply these to evolve your marketing s...

21 Feb 202334min

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

Can AI figure out what your customers hate? Kipp is joined by Meghan Keaney Anderson (VP at Jasper AI) to dive into how YOU can be a pioneer in generative AI in 2023. Learn how generative AI can be a...

16 Feb 202338min

The Best & Worst Super Bowl Ads of 2023: Marketing Takeaways

The Best & Worst Super Bowl Ads of 2023: Marketing Takeaways

Is it really worth it to spend $7 million on a 30-second commercial? Kipp comes in HOT with his reactions to the 2023 Super Bowl commercials. Listen to learn why the Superbowl ads aren’t worth the mu...

14 Feb 202314min

The Next 5 Big YouTube Trends In 2023 | HubSpot’s CMO Predictions

The Next 5 Big YouTube Trends In 2023 | HubSpot’s CMO Predictions

It’s not too late to disrupt the YouTube game. Kipp gives you his top 5 predictions for Marketing on YouTube in 2023. Learn how to take advantage of Gen Z choosing YouTube as their most recognizable ...

13 Feb 20239min

EMERGENCY POD: The AI Wars  - Has Google Already Lost?

EMERGENCY POD: The AI Wars - Has Google Already Lost?

Microsoft just made a HUGE announcement around AI and Bing search. Then a day later, Google made HUGE announcements on their AI chatbot, Bard. What is going on in the world of AI? Kipp and Kieran brea...

9 Feb 202337min

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