Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Episoder(468)

The 7 “First Principles” Of Marketing

The 7 “First Principles” Of Marketing

These principles will TRANSFORM your marketing. Kipp and Kieran give you their top principles that will change your business and how you market. Learn why you need a distribution plan BEFORE you crea...

7 Feb 202328min

3 TikTok Predictions For 2023 & Beyond

3 TikTok Predictions For 2023 & Beyond

BREAKING NEWS: TikTok is in conversation with the US Government to come to a regulatory compromise. What does this mean for marketers? Kipp gives you the breakdown of why this means EVERYTHING to you...

2 Feb 20239min

5 Marketing Mistakes That Are Killing Your Business

5 Marketing Mistakes That Are Killing Your Business

“Best Practices” is the #1 way to KILL your marketing. Kipp and Kieran dive into the top 5 misconceptions in marketing that will ruin your brand. Learn how to divert from the average (and stand out),...

31 Jan 202332min

Use This Marketing Framework To Build A Cult Brand

Use This Marketing Framework To Build A Cult Brand

What makes someone a marketing-minded person? Kipp and Kieran dive into a 3 part framework to revolutionize YOUR brand’s story. Press play to learn how the exchange of value in marketing has changed,...

26 Jan 202322min

This Leaked Memo From Yahoo Explains Why Big Businesses Fail

This Leaked Memo From Yahoo Explains Why Big Businesses Fail

What do failing big businesses have to do with marketing? Everything. Kipp and Kieran dive deep into how businesses that are positioned and differentiated, lead to how businesses evolve and sometimes...

24 Jan 202332min

How To Delegate Your Work To ChatGPT (Use These Prompts) with Rob Lennon

How To Delegate Your Work To ChatGPT (Use These Prompts) with Rob Lennon

Will A.I. be the death of creativity? Rob Lennon joins Kipp and Kieran to dive down the AI rabbit hole on how AI will or won’t affect your creativity, how AI will be a useful tool for marketers, how ...

19 Jan 202336min

6 Marketing Opportunities That A.I. Unlocks For Businesses

6 Marketing Opportunities That A.I. Unlocks For Businesses

Is A.I. the next iPhone or the next internet? Kipp and Kieran dive into how A.I.’s innovation will turn into HUGE business opportunities for marketers. Press play to learn how businesses exploded in ...

17 Jan 202331min

HubSpot & Zapier CMOs Share Their Career Advice For Marketers

HubSpot & Zapier CMOs Share Their Career Advice For Marketers

How do you know when it’s time to pivot in your marketing career? Kipp and Kieran give you their tips on how to not f*** up your career. Press play to learn tips to scale in your marketing career, wh...

12 Jan 202332min

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