Marketing Against The Grain

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Episoder(453)

Winners and Losers in the Next Generation of Artificial Intelligence

Winners and Losers in the Next Generation of Artificial Intelligence

How do we find our unfair advantage if AI is going to level the playing field? Kipp and Kieran dive into the world of AI and how it’s going to COMPLETELY transform the way you run your business, how t...

27 Okt 202225min

How Team Design Drives Real Growth

How Team Design Drives Real Growth

In today's episode, Kipp and Kieran talk about the power of building an A+ culture with a team that takes ownership. You'll also learn the difference between a manager and a leader, the importance of ...

25 Okt 202227min

CMO for the Day: Marketing Pickleball

CMO for the Day: Marketing Pickleball

What’s the fastest-growing sport you’ve never heard of? Kipp and Kieran become CMO of the day for the Major League Pickleball and how they will market the sport to success. Press play to find out how ...

20 Okt 202228min

Marketing Team Structures For Every Stage of Your Company

Marketing Team Structures For Every Stage of Your Company

Should all marketing teams look alike? Kipp and Kieran get into a heated debate around team structures and why it’s so crucial to your success, the guardrails of team design, real-life company example...

18 Okt 202227min

What Marketers Need to Understand about Gen Z and Millennials

What Marketers Need to Understand about Gen Z and Millennials

Millennials and Gen Z don’t trust analysts. And why does it matter? Kipp and Kieran tap into the younger generations as they become key buyers to understand the obsession with user-generated content, ...

13 Okt 202229min

Marketing Channel Fight Club: What Marketing Channel is best?

Marketing Channel Fight Club: What Marketing Channel is best?

How do you choose the right strategy and execute it to create REAL business growth? Kipp and Kieran go head to head on a given channel and must prove their case for building a viral strategy, creating...

11 Okt 202234min

Curiosity is a Billion Dollar Skill

Curiosity is a Billion Dollar Skill

How can curiosity make you a billionaire? Kipp and Kieran dive into the world of curiosity and how it actually pays big bucks to be curious, the importance of domain expertise > management skills, rea...

6 Okt 202230min

How to Become a Brand Tastemaker

How to Become a Brand Tastemaker

What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their tar...

4 Okt 202229min

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