Marketing a Brand on Tik Tok and Instagram with Slo Jeans Co-Founder Marshall Conley
Marshall and his co-founder used their social media following on Tik Tok and Instagram to define what product they are going to build, what the features would be and what it would look like. Their a...
1 Mar 20231h 18min
Contribution Margin
In this episode of MARKETING Brandon explains what Contribution Margin is, why it's important, how to calculate contribution and then walks you through an example with a fishing lure company and calcu...
26 Feb 20238min
TV Advertising: Should You Include It in Your Marketing Mix? Here’s What the Scientific Studies Say
Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? Brandon takes a look at several peer reviewed studies that appeared in academic j...
15 Feb 202313min
Influencer Marketing Strategy
Brandon takes a look at two peer reviewed influencer marketing studies that appeared in academic journals whose results lay out the best influencer marketing strategy that you should use to get the mo...
8 Feb 202323min
Marketing Budget as a Percent of Revenue
Brandon explains how to calculate your marketing budget as a percentage of revenue. He then goes through some industry statistics so you can see how your business compares to other companies in your m...
1 Feb 20233min
How to Increase Your Sales Targeting Customers When They're Drinking Caffeine
Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales. He covers using caffeine to increase your sales o...
25 Jan 202313min
Email Marketing ROI
Brandon explains how to model your email campaigns to forecast much money you can make each time you send an email to your list. He gives you a real world example and explains the different levers you...
18 Jan 202312min
KPIs for Email Marketing
Brandon lays out the KPIs you should be tracking for your email marketing, how to improve them, and what the email benchmarks you should be aiming for are. This episode will give you an edge in your ...
11 Jan 202315min
