MARKETING

The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

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Episoder(91)

KPIs for Websites That You Should Be Tracking

The ten key performance indicators (KPI) that you should be tracking with your website. Whether your website is for lead generation, information only, media, or e-commerce, these are the metrics you w...

22 Nov 202218min

Marketing vs Sales

Brandon describes the difference between marketing and sales and why it's important to know the difference. Show Notes Marketing - what it is and how it sets up and supports salesSales - how sales re...

15 Nov 20228min

9 Essential Metrics of Marketing

Brandon outlines 9 essential metrics of marketing and why you should be tracking them for your company's marketing. CONNECT WITH US Claim Your Spot on Our Weekly Newsletter to Get Your Marketing Edg...

6 Nov 202215min