MARKETING

Brandon walks you through an example of customer acquisition cost (CAC) with real world numbers so you can see how it works. See MARKETING episode #8 for an explanation of the customer acquisition cos...

4 Jan 20234min

Brandon outlines the Customer Acquisition Cost Formula so you know exactly how to calculate your customer acquisition cost for your business. Note that marketers refer to Customer Acquisition Cost as...

28 Des 20222min

Brandon Explains how to calculate your Net Promoter Score now that you've collected feedback from your customers. This is Part 4 of a four part mini-series on Net Promoter Score. Check the last three...

21 Des 20227min

Brandon explains the one question you need to ask your customers that determines your Net Promoter Score and how to get it from your customers. This is Part 3 of a four part mini-series on Net Promot...

21 Des 20226min

What the Net Promoter Score actaully means and Brandon gives you industry averages so once you get your NPS you can see where you rank compared to your peers. This is Part 2 of a four part mini-seri...

8 Des 20228min

Brandon describes what Net Promoter Score is and four reasons you want to use it to learn more about your company and apply it to your marketing. This is Part 1 of a four part mini-series on Net Prom...

30 Nov 20224min

The ten key performance indicators (KPI) that you should be tracking with your website. Whether your website is for lead generation, information only, media, or e-commerce, these are the metrics you w...

22 Nov 202218min

Brandon describes the difference between marketing and sales and why it's important to know the difference. Show Notes Marketing - what it is and how it sets up and supports salesSales - how sales re...

15 Nov 20228min