MARKETING
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

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Episoder(88)

Marketing News This Week: Google's AdSense Penalty Trap, Spotify's Programmatic Milestone, and YouTube's Silent Subscriber Change

Marketing News This Week: Google's AdSense Penalty Trap, Spotify's Programmatic Milestone, and YouTube's Silent Subscriber Change

This is your marketing news for the week of April 30, 2026. This week we have three hot marketing stories for you. Google has a setting inside its own ad product that could trigger one of its own sea...

30 Apr 6min

Marketing News This Week: Inside ChatGPT's Ad Manager, Anthropic's Claude Design for Marketers, and Google's Hard Deadline for Every DSA Advertiser

Marketing News This Week: Inside ChatGPT's Ad Manager, Anthropic's Claude Design for Marketers, and Google's Hard Deadline for Every DSA Advertiser

This is your marketing news for the week of April 23, 2026. This week we have three big marketing stories: The ChatGPT ad platform just showed us what it actually looks like inside Anthropic launched...

23 Apr 6min

How to Train Jasper.ai to Write in Your Brand Voice: Stop Getting Generic Output and Start Getting Your Brand Voice Back

How to Train Jasper.ai to Write in Your Brand Voice: Stop Getting Generic Output and Start Getting Your Brand Voice Back

Today we're covering how to train Jasper.ai's Brand Voice feature so your AI-generated content actually sounds like your brand, not like generic output your audience has read a hundred times before. ...

18 Apr 5min

The Bandwagon Effect: How the Fastest-Growing Brands Engineer Their Own Tipping Points

The Bandwagon Effect: How the Fastest-Growing Brands Engineer Their Own Tipping Points

We're breaking down the Bandwagon Effect, what it is, the brands that have turned it into a growth engine, what the research says about how to engineer the Bandwagon Effect, and 3 marketing moves you ...

17 Apr 14min

Marketing News This Week April 16, 2026: Google Brings Back Data Studio, TikTok Puts a Video Studio Inside Your Ad Platform, and Reddit's New Ad Format Could Change How You Launch Everything

Marketing News This Week April 16, 2026: Google Brings Back Data Studio, TikTok Puts a Video Studio Inside Your Ad Platform, and Reddit's New Ad Format Could Change How You Launch Everything

Your Marketing News for the week of April 15, 2026. This week we have 3 big marketing stories for you: Google just reversed a three-year-old product decision you may not have noticed, but you'll want...

16 Apr 6min

ClickFunnels Marketing Playbook: How ClickFunnels Built a $265 Million Software Business by Giving Away the Education

ClickFunnels Marketing Playbook: How ClickFunnels Built a $265 Million Software Business by Giving Away the Education

We're talking about ClickFunnels, the marketing move that made their software feel like the only logical next step, the insight that cracked it open, how they deployed it across books, challenges, liv...

14 Apr 7min

How to Design Your Website Schema to Maximize GEO for AI Search

How to Design Your Website Schema to Maximize GEO for AI Search

We're breaking down what your website schema needs to look like in two thousand and twenty-six (2026) to get your content cited by AI agents. We’re defining what schema is, what the research says gene...

11 Apr 10min

The Peak-End Rule: The Two Moments That Decide If Customers Come Back

The Peak-End Rule: The Two Moments That Decide If Customers Come Back

We're breaking down the Peak-End Rule, what the Peak-End Rule is, the brands that have built entire experience strategies around it, what the research says, and three marketing moves you can make with...

10 Apr 12min

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