MARKETING
The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

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Episoder(88)

Marketing News This Week: ChatGPT Just Got Its First Ad Tech Partner, Google Killed the Excuse for Skipping MMM, and Meta Changed How Your Ads Get Credit

Marketing News This Week: ChatGPT Just Got Its First Ad Tech Partner, Google Killed the Excuse for Skipping MMM, and Meta Changed How Your Ads Get Credit

This is your Marketing News for the week of March 4 ,2026. Three marketing stories this week and they all connect. ChatGPT Just Got Its First Ad Tech PartnerGoogle Killed the Excuse for Skipping MMMM...

4 Mar 10min

Gymshark's Marketing Playbook: How One Tactic Took Daily Sales from $450 to $45,000

Gymshark's Marketing Playbook: How One Tactic Took Daily Sales from $450 to $45,000

We break down exactly what Gymshark's marketing playbook and how you can use the same marketing strategy regardless of what industry you're in. We uncover the problem, the insight, the specific marke...

3 Mar 8min

Unit Bias: The One Unit Rule Brands Use to Control What Customers Consume and How You Can Use it to Increase Sales

Unit Bias: The One Unit Rule Brands Use to Control What Customers Consume and How You Can Use it to Increase Sales

We break down what Unit Bias is, where you've already seen unit bias executed perfectly by some of the biggest brands in the world, what the research says if unit bias really works, and exactly how yo...

26 Feb 13min

Marketing News This Week: HubSpot's Big Acquisition, the YouTube-Reddit AI Flip, and the First-Party Data Payoff

Marketing News This Week: HubSpot's Big Acquisition, the YouTube-Reddit AI Flip, and the First-Party Data Payoff

This is your Marketing News for the week of February 25th, 2026. Three stories this week and they all connect. HubSpot made a very deliberate acquisition on Monday that every marketer should know abo...

26 Feb 8min

Ferrari's Marketing Playbook. And How To Use It For Your Company

Ferrari's Marketing Playbook. And How To Use It For Your Company

In 2024, Ferrari sold 13,752 cars. For the whole year. Ferrari generated €6.677 billion, that's roughly $7.3 billion, in revenue. Their operating profit margin was 28.3%. The auto industry average? 7....

24 Feb 14min

How Notion Hit $10 Billion Without a Sales or Marketing Team: The Bottom-Up SaaS Playbook

How Notion Hit $10 Billion Without a Sales or Marketing Team: The Bottom-Up SaaS Playbook

Today we're breaking down Notion's bottom-up growth strategy. We look at the problem Notion solved, the marketing insight that changed things for them, how Notion executed it, the science behind why ...

19 Feb 11min

Marketing News This Week: Meta Opens a Brand New Ad Channel With 400 Million Users, Google Kills Clickbait in Discover, and the Stat That Should Change How You Think About SEO

Marketing News This Week: Meta Opens a Brand New Ad Channel With 400 Million Users, Google Kills Clickbait in Discover, and the Stat That Should Change How You Think About SEO

This is your Marketing News for the week of February 18th, 2026. Here's the marketing headlines: Meta just opened a brand new ad platform. Four hundred million users. Engagement rates that are crushin...

18 Feb 13min

Decoy Effect: The "Useless" Option That Increased Revenue 43%

Decoy Effect: The "Useless" Option That Increased Revenue 43%

Today we’re breaking down the Decoy Effect, we explain what the Decoy Effect is, why the Decoy Effect works psychologically, and why it broke the brains of decision scientists when it was first discov...

17 Feb 16min

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