The Anchoring Effect: The Hidden Number Controlling Every Purchase Decision
We break down the Anchoring Effect: how anchoring works in buyers' brains, even when they know it's happening. We walk you through two companies that used it brilliantly, one that nearly doubled sale...
12 Feb 15min
Marketing News This Week: Google Opens the Performance Max Black Box,Meta's AI Predicts Your Best Influencers to Hire, and the Report Every Person in Marketing Needs to Read Right Now About AI Marketing ROI
This is your Marketing News for the week of February 11th, 2026. This week’s marketing theme across all the marketing news… Proof. Google just gave advertisers something they've been demanding since P...
11 Feb 9min
How LMNT Turned Salt Into a $200M Business. A Marketing Case Study
Today we're breaking down the LMNT marketing playbook that led to them dominating the keto and wellness market. We'll look at the crowded industry they entered, their contrarian marketing insight abou...
10 Feb 13min
Marketing News this Week: What Meta's Record Ad Revenue Means for Marketers, Reddit’s New Max Campaigns Just Cut your CPA and TikTok's Platform Shift You Need to Understand
This is your Marketing News update for the week of February 6th 2026. Three big marketing stories for you this week… 1) Meta dropped earnings that reveal where digital advertising is headed—and it's n...
6 Feb 11min
Marketing News This Week: OpenAI's ChatGPT Ads Launch, LinkedIn's B2B Ad Revolution, and Third-Party Content's 6.5x Citation Advantage
This is your Marketing News update for the week of January 27th, 2026. We’ve got 3 major marketing stories for you: ChatGPT made a move that changes where ads show up. LinkedIn created an ad product t...
30 Jan 15min
Marketing News This Week: Google's AI Mode Traps Users, What Consumers Want in Email, and Gemini Powers Siri
Marketing News This Week of January 21, 2026 AI tools are getting more powerful and more accessible. But consumers are getting more sophisticated about detecting when brands are cutting corners. That ...
22 Jan 18min
Pitch Deck for Investors Masterclass (7/7): Investor Presentation Tips - 100 Questions Investors May Ask
Welcome to Episode 7, the final episode, of the Pitch Deck for Investors Masterclass Mini-Series. You've built your 11-slide deck and learned how to present it in the last episode. Now we're covering...
21 Jan 12min
Pitch Deck for Investors Masterclass (6/7): How to Present Your Pitch Deck to Investors
This is episode 6 of the Investor Pitch Deck Masterclass Mini-Series. In the last episode (5/7), you completed the last two slides of your 11 slide pitch deck and you now have a complete investor pre...
21 Jan 13min
