Master B2B Friday 15

Master B2B Friday 15

Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.

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Episoder(100)

Who will your next hire be?

Who will your next hire be?

This week, Andy & Brian talk about the state of hiring in B2B.  We seem to be in a "no hire, no fire" environment where we aren't seeing massive headcount reductions (outside of some tech companies) a...

12 Jun 22min

Are AI Token Costs Getting Out of Control

Are AI Token Costs Getting Out of Control

Andy and Brian talk about the anonymous company that allegedly spent - wait for it - $500 million in one month on Claude tokens, and wonder whether we've hit an inflection point where CFOs will put th...

5 Jun 22min

Maximizing the Tech Investments You've Already Made

Maximizing the Tech Investments You've Already Made

Andy and Brian are joined by Dale Edman, Lipton Teas and Infusions' VP of eCommerce & Shopper Marketing for North America, to talk about why Gartner says that 53% of SaaS licenses held by large organi...

29 Mai 23min

Webcast: The End of Channel Dependence

Webcast: The End of Channel Dependence

We're off for the Memorial Day holiday, but we're sharing our recent Webcast on The End of Channel Dependence. For too long, manufacturers and distributors have handed the keys to their business over ...

22 Mai 28min

What Can B2B Learn from B2C Merchandising?

What Can B2B Learn from B2C Merchandising?

This week Andy and Brian speak with Denise Foley, ULE Group's EVP of eCommerce, about what B2B companies can learn about merchandising from their B2C counterparts.   Brian and Denise both have extensi...

15 Mai 27min

A Report from 2 Fields: Chicago and Manchester

A Report from 2 Fields: Chicago and Manchester

This week, Brian and Andy (and Jared) talk about the events they attended last week.  Brian and Andy joined B2B Online in Chicago, where they heard so much (maybe too much?) about AI.  Jared headed to...

8 Mai 24min

Announcing Bot 2 Bot, Andy's New Book!

Announcing Bot 2 Bot, Andy's New Book!

Brian and Andy share a preview of Andy's upcoming book, Bot 2 Bot: The New Future of B2B Commerce, a deep dive into how AI is transforming B2B buying and selling. Andy shares the book's central thesis...

1 Mai 27min

Should B2B companies own their own marketplaces?

Should B2B companies own their own marketplaces?

Andy and Brian dig into a topic we haven't tackled in a while (and frankly, we haven't heard much about in a while): should companies own their own marketplaces? And for the first time in a while, the...

24 Apr 23min

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