Measuring the ROI of AI with guest Howard Blumenthal
Andy and Brian are joined by eCommerce expert Howard Blumenthal to talk about how companies should think about the value of their AI initiatives. Howard lays out a useful set of questions for prepari...
20 Feb 25min
IT vs eCommerce: Can't we all just get along?
Andy and Brian are joined by Andy Goodfellow, SVP and Chief Technology Officer at Zoro, to discuss why there has historically been friction between the IT departments and eCommerce teams at so many co...
13 Feb 23min
Moving from SEO to Master AEO
Andy and Brian talk with Rob Howl, the Vice President of Digital Products and Experience at HVAC parts distributor mSupply about how the company is approaching building out Answer Engine Optimization ...
6 Feb 26min
How can companies build trust when AI has the ability to undermine it?
Building trust with your customers was difficult before AI began hallucinating information about your products. So how can companies overcome that challenge? It comes down to transparency, consisten...
30 Jan 24min
Is AI Becoming an Oligopoly? The $3 Trillion Battle for B2B Commerce
Is AI becoming an oligopoly? Apple just paid Google $1 BILLION for AI technology, admitting Apple Intelligence failed. This changes everything for B2B commerce. In this episode of Master B2B Friday ...
23 Jan 23min
Has AI Re-Written the Hiring Process in eCommerce?
We're joined by Kevin Stone, Senior Vice President of Technology & Procurement at Motion Industries, to talk about how AI has changed the hiring process. While it's gotten way easier to create the per...
16 Jan 22min
What a digitally enabled sales team looks like
Andy and Brian are joined by Adrienne Hartman, EVP of Marketing at Safety & Regulatory Compliance company JJ Keller, to discuss how to align your sales and marketing teams, and what tools they need to...
9 Jan 23min
The Biggest B2B eCommerce Stories of 2025
Our final podcast of the year! This week Andy & Brian talk about the biggest stories of the year: Was everyone wrong about tariffs? Nobody getting hired, nobody getting fired? Disruption in the Sear...
19 Des 202521min
