Master B2B Friday 15

In B2B eCommerce practitioners are all asking the same question: how do I get my products to show up in search results when people are searching on an AI tool like ChatGPT or Perplexity? The answer, i...

20 Jun 202523min

Andy and Brian dig into the new (and mysterious) world of Generative Engine Optimization (GEO) and what that means for how B2B eCommerce companies that are looking to drive traffic to their websites (...

13 Jun 202523min

Andy & Brian offer six criteria for how B2B eCommerce practitioners should select a system integrator when they are embarking on a commerce technology project.   The Friday 15 is presented by Master B...

6 Jun 202524min

This week - Andy and Brian debate whether someone looking to implement a new eCommerce platform should choose their system integrator first, or whether they should select their technology first.  And ...

30 Mai 202524min

Andy & Brian talk through their key takeaways from the dozen executive roundtables they held with B2B eCommerce practitioners across the country.

16 Mai 202523min

Andy and Brian recap the key themes from B2B Online in Chicago, including what it means when younger executives take over senior roles in a company, and how practitioners are talking about tariffs. ...

9 Mai 202523min

Andy and Brian recap their on-stage debate from B2B Online where they wrestled with whether private equity is ultimate good or bad for B2B companies. Is it true that PE firms never invest for the long...

2 Mai 202523min

Andy & Brian talk about whether B2B companies are correct when they say that they view Amazon as a foe. Brian makes the case that Amazon will only continue to steal market share in B2B, and the best w...

25 Apr 202522min