
Crew Leader Training - The Proper Way To Cover Hardwood Floors
In this excerpt from the crew leader training series, Mark talks about his process for covering hardwood floors and why it’s so important. For more information visit www.PaintForAmericaMastermind....
17 Jul 20245min

The Passion Question (Recruiting)
In this episode, Mark gives us an example of a great simple question to ask when you’re hiring crew leaders and salespeople. This is an excerpt from the masterclass created by Mark DeFrancesco. For mo...
10 Jul 20242min

Nate in the Hot Seat - Going Beyond PPC to Really Grow Residential Repaint
In this hot seat session, Mark goes deep into marketing to help Nate better diversify the residential repaint side of his long established business. This is an excerpt from the masterclass created by ...
2 Jul 20241h 19min

Marketing Without Spending Money?
Inexpensive or free marketing? Door knob hangers, signs, reaching out to past customers. But remember, everything still has a cost to it, even if it’s only time - so make sure you’re tracking each cam...
25 Jun 20246min

How To Change
In this episode, Mark talks about how to make the changes you want to make in your life and business. The first step is taking responsibility for the results you’re currently getting. Then you need to...
18 Jun 20247min

Crew Leader Training: The Pre-Job Meeting Introduction
In this episode Mark talks about the pre-job meeting introduction, which is typically the first time your crew leader meets the customer in person. This is a great opportunity to start the job the rig...
11 Jun 20245min

Marketing Basics - Know Your Cost Per Lead (CPL)
Knowing where to spend your marketing dollars is critical - which means you need to track leads in your own way, not just relying on the metrics provided by the vendors. This is an excerpt from the ma...
4 Jun 20246min

How To Hire a Salesperson
In this episode we’re playing an excerpt from a live mastermind call where Mark talks about how to hire a salesperson. This is an excerpt from the masterclass created by Mark DeFrancesco. For more inf...
30 Mai 20247min



















