How to Keep Your Ad Vendors Accountable
If you want to get better results from your marketing, you need to measure the ROI in each category … everything from postcards to pay per click. A great way to keep each of your vendors accountable i...
26 Mar 20244min
Transitioning From Tech to Owner
It can be challenging to get to the next level, and start working “on” your business instead of only “in” your business, when you’re caught up doing all the day to day activities. Mark talks about how...
19 Mar 20246min
Clarifying Sales Distinctions In Your Marketing
Here are some exercises for coming up with sales distinctions to use in your marketing (and beat the competition!) This is an excerpt from the masterclass created by Mark DeFrancesco. For more inform...
12 Mar 20248min
The End of Job Checklist (It Really Starts Days Before)
It’s all about communication. Make sure there’s not a gap between your expectations and the customer’s, and on the last day of the job there will be no surprises. This is an excerpt from the mastercl...
5 Mar 20247min
Guest Jason Finney: $4.8MM and a Thriving Family Life
Mark talks with Jason Finney about some of the ways he has grown his residential painting business to 4.8MM and still has time for a great family life (and he's a full time firefighter!) For more in...
28 Feb 202455min
Distancing Yourself From The Hiring Process
Mark talks about why he’s bad at hiring and what he does to distance himself, as the owner, from the process (to make sure things go well!) This is an excerpt from the masterclass created by Mark De...
21 Feb 20245min
What Is the #1 Purpose of Your Business?
You may have a variety of lofty reasons and “why’s” for your business. But without this one thing, your business will eventually cease to exist and none of those things will matter. This is an excerp...
14 Feb 20244min
What Role Do YOU Have in Your Business?
In this episode, Mark talks about the importance of assigning yourself a role (or multiple roles) in the business, and paying yourself an appropriate salary for that role. Of course, as the owner you ...
7 Feb 20249min
