Payrollin'
The nationals are coming for your clients. Consolidation is crushing margins. And if you're not keeping up with the latest in the payroll and HR industry, you're going to get left behind. Welcome to Payrollin'. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry. Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you. Every week, you'll get: → Industry intel on the billion-dollar deals reshaping payroll → Proven tactics to scale past the 7-figure barrier → Real talk on margins, pricing, and profitability → Strategies to compete without killing your bottom line → Guests who've sold, scaled, or disrupted the status quo Whether you're fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward. Because if you're not specializing in a niche or adding serious value beyond commoditized payroll, you're racing to the bottom. Subscribe to Payrollin' and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what's happening in the industry — and what it means for your business.

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Episoder(85)

Should Your PEO Add Accounting? Key Insights from G&A Partners & GrowthForce Aquisition

Should Your PEO Add Accounting? Key Insights from G&A Partners & GrowthForce Aquisition

G&A Partners just made a bold move by acquiring GrowthForce, a $9.7M accounting firm — and it could reshape the future of the payroll and HR industry. In this episode of Payrollin’, Matt Vaadi breaks ...

15 Jul 202523min

Why Am I Not Generating Quality Leads? Payroll Company Sales Tactics That Work With Chris Clark

Why Am I Not Generating Quality Leads? Payroll Company Sales Tactics That Work With Chris Clark

In this episode, Matt Vaadi and Chris Clark, Marketing Coach and Digital Media Expert at Underdog Sports, explore the evolving landscape of lead generation in 2025. They unpack four essential strategi...

10 Jun 202548min

What’s the Real ROI of Picking a Payroll Niche? Matt Umholtz Breaks It Down

What’s the Real ROI of Picking a Payroll Niche? Matt Umholtz Breaks It Down

Matt Umholtz went from being employee G257 at a national payroll provider to building one of the most vertically focused payroll machines in the country. In this episode, he joins Matt Vaadi to share ...

3 Jun 202552min

AI, Automation, and Outsourcing: A Deep Dive into the Latest Payroll Industry Trends

AI, Automation, and Outsourcing: A Deep Dive into the Latest Payroll Industry Trends

In this episode of Payrollin', Matt Vaadi explores how AI, automation, and outsourcing are transforming payroll and business operations. He discusses how ADP and Justworks are using these technologies...

12 Mai 202525min

How Are Payroll Companies Growing in 2025? Takeaways from the Independent Payroll Providers Association Spring Summit with Jason Gullett

How Are Payroll Companies Growing in 2025? Takeaways from the Independent Payroll Providers Association Spring Summit with Jason Gullett

Join Matt and Jason Gullett, Director of Client Success at guHRoo, as they break down their biggest takeaways from the 2025 Independent Payroll Providers Association (IPPA) Spring Summit. From leaders...

28 Mar 20251h 2min

Can You Build a $13M Payroll Business Without a Sales Team? Lori Brown Tells All

Can You Build a $13M Payroll Business Without a Sales Team? Lori Brown Tells All

In this episode of the Payrollin’ Podcast, Lori Brown, CEO of PayNW,  shares the strategies, challenges, and lessons that propelled her payroll company to grow from $500K to $13M in just a few years. ...

20 Feb 202555min

EOS Didn't Work for Us: The Alternatives we Like for 2025

EOS Didn't Work for Us: The Alternatives we Like for 2025

Welcome to the first episode of Payrollin' for 2025! 🚀 In this episode, Matt Vaadi explains why guHRoo decided to leave the Entrepreneurial Operating System (EOS) behind and shares their game-changin...

29 Jan 202539min

The Realities of Starting and Running a Payroll Company with John “'JMS” Mason-Smith

The Realities of Starting and Running a Payroll Company with John “'JMS” Mason-Smith

In this Payrollin’ episode, Matt explores the realities of starting and scaling a payroll business with John “JMS”  Mason-Smith, CEO and Co-Founder of HireWith. John shares his journey of building, gr...

12 Nov 202456min

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