Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives

Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.


Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment.

Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.

🎙 Each episode includes:


- Expert Interviews: Candid conversations with top pricing professionals and retail innovators

- Case Study Analysis: Behind-the-scenes strategy breakdowns from across the industry

- Actionable Takeaways: Practical insights you can apply immediately in your organization


We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:


- Innovative pricing technologies and emerging trends, like AI-powered pricing platforms

- Data-driven consumer behavior analysis

- Strategic solutions to complex pricing challenges

- Tactics to boost profit margins and market share

- Pricing topics making headline news

- Building and transforming pricing functions


Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy.


🗓 New episodes drop the last week of every month.


📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.


Sponsored by Competera — the leading pricing platform empowering retailers with AI-driven, customer-centric pricing solutions that maximize profitability while strengthening customer loyalty.

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Episoder(31)

Navigating Retail Transformation with Oliver Banks

Navigating Retail Transformation with Oliver Banks

Our guest today is Oliver Banks, global retail influencer, host of “The Retail Transformation Show,” and author of Driving Retail Transformation: How to Navigate Disruption and Change, available March...

9 Nov 202329min

From Legacy to AI: Johan Karlsson's Journey as a Pricing Analyst in Retail

From Legacy to AI: Johan Karlsson's Journey as a Pricing Analyst in Retail

Out today's guest is Johan Karlsson, a pricing analyst at Clas Ohlson. Embark on a thrilling journey with Johan Karlsson as he reveals the secrets of the retail pricing world. Discover how his chi...

19 Jul 202316min

Pricing Consultancy and Commercial Strategy Insights with Zen Ore

Pricing Consultancy and Commercial Strategy Insights with Zen Ore

Today's guest is Zen Ore, Executive Manager of Commercial Pricing Strategy at one of the world's biggest grocery retailers. Tap 'Play' to discover how the approach of retail (and not only) pricing ev...

16 Mai 202335min

Three Key FMCG Trends That Impact Pricing Right Now with James Tenser

Three Key FMCG Trends That Impact Pricing Right Now with James Tenser

Our today's guest is James Tenser, Retail Tech Marketing Strategist, the President of VSN Media, and a Top 100 Retail Influencer for 2023 by Rethink Retail. Listen to find out the Three Key FMCG Tre...

29 Mar 202338min

Change Management and Pricing Tactics with Stephan M. Liozu

Change Management and Pricing Tactics with Stephan M. Liozu

Our today's guest is Stephan M. Liozu. Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial, digital, and value-based pricing. He is the auth...

9 Mar 202341min

The state of home retail amid rising inflation with Juan Diez Barrientos

The state of home retail amid rising inflation with Juan Diez Barrientos

Our today’s guest is Juan Díez Barrientos - Pricing manager at one of the biggest Nordic home and furniture retailers based in Stockholm (one of the biggest home retailers in Sweden, Finland, and Norw...

6 Feb 202337min

Emergency strategies to keep profit high in the inflation-shaken environment by Dr. Markus Husemann-Kopetzky

Emergency strategies to keep profit high in the inflation-shaken environment by Dr. Markus Husemann-Kopetzky

Our first guest is Dr Markus Husemann-Kopetzky - pricing advisor, researcher and educator, ex. Amazon Senior Manager for Pricing and Business Analytics, Founder of the Price Management Institute and a...

11 Okt 202222min

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