Professional Speaking: Known. Booked. Paid.

Professional Speaking: Known. Booked. Paid.

Professional Speaking: Known, Booked & Paid is the definitive business podcast for keynote speakers, subject matter experts, and corporate consultants who are serious about building a commercially viable business, not just getting better at public speaking. Each week, host and speaker coach John A Ball cuts through the noise on what actually drives client bookings, inbound referrals, and premium fees. Solo episodes tackle high-ticket positioning, pricing strategy, and the critical business mistakes keeping good speakers underpaid. Guest episodes bring in working speakers, event planners, bureau insiders, and industry experts with the kind of candid insight you won't find in generic public speaking advice. If you're ready to move from inconsistent gigs and underpriced keynotes to a scalable speaking business that commands market attention—this is the show.

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Episoder(200)

What Is Thought Leadership and How to Build It as a Professional Speaker with Trevor Merriden

What Is Thought Leadership and How to Build It as a Professional Speaker with Trevor Merriden

Thought leadership has a reputation problem. For too long it's been associated with gurus who claim to have all the answers -- which makes it feel either unattainable or simply unappealing to people w...

2 Jul 202257min

How to Be Influential in Politics and Business: Communication Lessons from the US Political Machine with Paul Ruppert

How to Be Influential in Politics and Business: Communication Lessons from the US Political Machine with Paul Ruppert

What does working inside the US Senate, running political campaigns, and presenting to cabinet secretaries teach you about communication and influence? Quite a lot, it turns out -- and most of it appl...

16 Jun 202257min

How to self-publish your own book and build your network while you do it | Lily Patrascu

How to self-publish your own book and build your network while you do it | Lily Patrascu

How does someone go from professional nanny to best-selling author and then help other amazing people publish and profit from their books and knowledge? That's what my guest Lily Petrascu is all about...

9 Jun 202258min

What Every Professional Speaker Needs to Know About Sales with Rob Elliott

What Every Professional Speaker Needs to Know About Sales with Rob Elliott

Whatever business you're in, you're in the business of sales. You may have the best keynote, programme, or coaching offer in the world -- but if you can't sell it, none of that matters.Rob Elliott is ...

3 Jun 202246min

How to grow a coaching business with referrals and without social media, with guest Jan Broders

How to grow a coaching business with referrals and without social media, with guest Jan Broders

Is being everywhere on social media the only way to grow a personal brand business? How can we make sure we are being ethical in our enrolment processes and client acquisitions, especially when so man...

27 Mai 202258min

How emotional intelligence will help you become a better communicator and what we can learn from sharks | Stevie Dawn Carter

How emotional intelligence will help you become a better communicator and what we can learn from sharks | Stevie Dawn Carter

Emotional intelligence gets talked about constantly in leadership and communication circles, but most people couldn't give you a clear definition of what it actually means -- let alone explain how to ...

20 Mai 202252min

How to Become a Masterful Storyteller: Leon Conrad on the Art and Science of Storytelling

How to Become a Masterful Storyteller: Leon Conrad on the Art and Science of Storytelling

There are few skills that will make you as compelling and charismatic as the ability to tell great stories. Not just anecdotes -- but stories that land with precision, resonate emotionally, and stick ...

13 Mai 202254min

How To Develop Professional Relatability Through Storytelling | Sophie Wadsworth

How To Develop Professional Relatability Through Storytelling | Sophie Wadsworth

What comes to your mind when you hear something like storytelling for business? Are you envisioning someone in professional attire reading bedtime fairy tales to C-suite executives dressed as babies b...

6 Mai 202252min

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