Professional Speaking: Known. Booked. Paid.

Professional Speaking: Known. Booked. Paid.

Most speakers aren't struggling with speaking. They're struggling with being seen, chosen, and paid what they're worth. Professional Speaking: Known, Booked & Paid is the podcast for speakers who are serious about building a commercially viable speaking business — not just getting better at speaking. Each week, host and speaker coach John Ball cuts through the noise on what actually drives bookings, referrals, and higher fees. Solo episodes tackle positioning, pricing strategy, and the commercial mistakes keeping good speakers underpaid. Guest episodes bring in working speakers, bureau insiders, and industry experts with the kind of candid insight you won't find in generic public speaking advice. If you're ready to move from inconsistent gigs and underpriced keynotes to a speaking business that works for you — this is the show.

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Episoder(200)

The Authenticity Gap: Why Containing Your True Self Is Costing You on Stage

The Authenticity Gap: Why Containing Your True Self Is Costing You on Stage

Most speakers talk about authenticity. Fewer actually practise it. There is a version of you that turns up on stage and a version of you that exists everywhere else, and for many speakers, those two p...

10 Jun 28min

Speaker Demo Reels: What They Are Actually For (and Why Most Get It Wrong)

Speaker Demo Reels: What They Are Actually For (and Why Most Get It Wrong)

Bernadette Marciniak is a video producer who works specifically with speakers and event organisers, giving her a rare dual perspective on what actually gets speakers booked. She has captured footage a...

3 Jun 50min

Why Speakers Give Up Too Soon: The Results Lag

Why Speakers Give Up Too Soon: The Results Lag

There comes a point for almost every speaker and coach where the doubt becomes hard to ignore. You are doing the work, following good advice, showing up consistently — and nothing seems to be moving. ...

27 Mai 24min

Are You Killing Your Speaking Career with "How-To" Content? | David Newman

Are You Killing Your Speaking Career with "How-To" Content? | David Newman

David Newman is a speaker, consultant, and author of four books, including Do It Speaking and Market Eminence. He's spent decades helping experts, consultants, and professional speakers build what he ...

13 Mai 53min

Your Speaker Positioning Is Not Your Topic: Why Good Speakers Stay Invisible

Your Speaker Positioning Is Not Your Topic: Why Good Speakers Stay Invisible

If you're a good speaker who isn't getting booked at the rate or fee you think you deserve, this episode is going to be uncomfortable in the right way.The problem, in most cases, isn't your speaking. ...

5 Mai 22min

Stop Trying to Be Funny: Beth Sherman on What Actually Gets Audiences to Listen

Stop Trying to Be Funny: Beth Sherman on What Actually Gets Audiences to Listen

Beth Sherman is a multi-Emmy Award-winning comedy writer who spent 30 years writing for Letterman, Jay Leno, Ellen DeGeneres, and multiple major awards shows, including the Oscars. She now works as a ...

29 Apr 56min

What Speaker Bookers Actually Want in 2026 – Elliot Kay, Speaker Awards Founder

What Speaker Bookers Actually Want in 2026 – Elliot Kay, Speaker Awards Founder

Elliot Kay is the founder of The Speaker Awards, a seven-time author, and one of the most connected people in the UK speaking industry. In this conversation, John and Elliot dig into what's actually c...

24 Apr 43min

Why Confident Speakers Still Don't Get Rebooked

Why Confident Speakers Still Don't Get Rebooked

Taki Moore recently wrote that conviction is a shortcut to charisma. It's a clever line. It's also only half right, and the other half is quietly costing speakers bookings.In this episode, John unpack...

22 Apr 6min

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