Professional Speaking: Known. Booked. Paid.

Professional Speaking: Known. Booked. Paid.

Professional Speaking: Known, Booked & Paid is the definitive business podcast for keynote speakers, subject matter experts, and corporate consultants who are serious about building a commercially viable business, not just getting better at public speaking. Each week, host and speaker coach John A Ball cuts through the noise on what actually drives client bookings, inbound referrals, and premium fees. Solo episodes tackle high-ticket positioning, pricing strategy, and the critical business mistakes keeping good speakers underpaid. Guest episodes bring in working speakers, event planners, bureau insiders, and industry experts with the kind of candid insight you won't find in generic public speaking advice. If you're ready to move from inconsistent gigs and underpriced keynotes to a scalable speaking business that commands market attention—this is the show.

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Episoder(200)

Stop Trying to Be Funny: Beth Sherman on What Actually Gets Audiences to Listen

Stop Trying to Be Funny: Beth Sherman on What Actually Gets Audiences to Listen

Beth Sherman is a multi-Emmy Award-winning comedy writer who spent 30 years writing for Letterman, Jay Leno, Ellen DeGeneres, and multiple major awards shows, including the Oscars. She now works as a ...

29 Apr 56min

What Speaker Bookers Actually Want in 2026 – Elliot Kay, Speaker Awards Founder

What Speaker Bookers Actually Want in 2026 – Elliot Kay, Speaker Awards Founder

Elliot Kay is the founder of The Speaker Awards, a seven-time author, and one of the most connected people in the UK speaking industry. In this conversation, John and Elliot dig into what's actually c...

24 Apr 43min

Why Confident Speakers Still Don't Get Rebooked

Why Confident Speakers Still Don't Get Rebooked

Taki Moore recently wrote that conviction is a shortcut to charisma. It's a clever line. It's also only half right, and the other half is quietly costing speakers bookings.In this episode, John unpack...

22 Apr 6min

When It All Goes Wrong On Stage: What Bombing Taught Me About Preparing To Speak

When It All Goes Wrong On Stage: What Bombing Taught Me About Preparing To Speak

Last week I bombed on stage at a standup comedy gig. Not catastrophically -- more in the way where you know before you walk onstage that you're not ready, and then it shows.I want to talk about it, no...

17 Apr 9min

The Referral Script That Landed a £10k Speaking Gig: Clinton Young on What Actually Gets Speakers Booked

The Referral Script That Landed a £10k Speaking Gig: Clinton Young on What Actually Gets Speakers Booked

Most speakers are working on the wrong problem.They're polishing their delivery, tweaking their slides, and hunting for better techniques. Meanwhile the gap between where they are and a well-paid, reg...

15 Apr 48min

Why Nice Feedback Is Killing Your Speaking Growth and How to Fix It

Why Nice Feedback Is Killing Your Speaking Growth and How to Fix It

Most speakers say they want feedback. What they actually want is validation.There's a significant difference -- and confusing the two is one of the most common reasons capable speakers plateau and sto...

1 Apr 9min

From Invisible to Influential: Brand Clarity for Speakers with Sapna Pieroux

From Invisible to Influential: Brand Clarity for Speakers with Sapna Pieroux

What makes a speaker visible, memorable, and trusted in a crowded marketplace? It's rarely about being louder, stranger, or more active on social media. It's about being clearer, more consistent, and ...

26 Mar 39min

Why Smart Speakers Get Stuck and How to Break the Loop

Why Smart Speakers Get Stuck and How to Break the Loop

The smarter you are, the easier it is to get stuck. Not because you lack ability, but because intelligence can quietly build a wall between you and the reality that would actually move you forward.In ...

18 Mar 12min

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