The Best PR Campaign that Changed the World
The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote...
11 Jun 202336min
The Evolution of the Communications Engineer
With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need skilled people who know how to prompt the AI softwar...
28 Mai 202324min
Oh the Things We Can Do With Generative AI (including Chat GPT)
It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our au...
14 Mai 202324min
How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going
We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top. But with the launch of Open AI’s ChatGPT Tool in November 2022...
30 Apr 202322min
FEED DROP – Micro Influencers – When Smaller is Better
This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With the Sister Brand. This episode was first published by Woman Up in early March 2023 Macro influencers ...
23 Apr 202319min
Social Media is OVERRATED!!
A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media channels – is down… again. While Tik Tok ranks by far...
16 Apr 202320min
PR and Marketing for Web 3.0
Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to the decentralized and distributed internet and the technolo...
2 Apr 202323min
Digging Deeper Into the Edelman Trust Barometer
Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a joy to be in. Without it there’s lethargy and it’s almost impossible to move fo...
19 Mar 202318min
