Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Episoder(275)

Headlines with Ragan’s PR Daily – Chat GPT and Other News

Headlines with Ragan’s PR Daily – Chat GPT and Other News

Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best ways to keep on top of industry best practices and new ideas. In this episode we chat with the...

19 Feb 202318min

Is the Person You’re in Conversation With – Faking it?

Is the Person You’re in Conversation With – Faking it?

We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it, or they’re deliberately trying to be difficult. Sometimes, and we wouldn’t want to admi...

5 Feb 202321min

Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?

Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and ...

22 Jan 202317min

When Lies Build Trust

When Lies Build Trust

In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they? Philosophers, psychologists, economists – and all those morality experts on social med...

8 Jan 202322min

Integrating the Newer Tools Into Traditional Marketing and PR

Integrating the Newer Tools Into Traditional Marketing and PR

Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media as “newer tools.” But the way in which we use them, our habits, and eve...

25 Des 202221min

A Close Look at Today’s Social Media Channels With Grey Group

A Close Look at Today’s Social Media Channels With Grey Group

According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion people around the world are using social media. The question is no longer whe...

11 Des 202227min

Taking an Organizational Stand on Social and Political Issues. Is it Worth it?

Taking an Organizational Stand on Social and Political Issues. Is it Worth it?

In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as a recent survey of millennials (some of whom are now in their 40’s),...

27 Nov 202226min

Building Reputation Capital Before the Crises

Building Reputation Capital Before the Crises

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely), tell the truth… Several years of living in a COVID World and the sudden eme...

13 Nov 202224min

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