Halloween Special: Those Career Moments That Terrify Us
We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that time we put the wrong phone number or website in the news release, that spelling error yo...
30 Okt 202230min
The ORID Method for Structured Conversation
You know how this feels. You’re called into a meeting on something important where a decision or action must be determined. But in the meeting, everyone takes turns making different points (presumably...
16 Okt 202223min
New Research Suggests We Each Have 6,200 Thoughts Per Day
Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one thought ends and another begins. Dr Jordan Poppenk and his team call them...
2 Okt 202228min
How to Pitch Micro Media (Like Podcasts)
Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed (mainly) online. Personal blogs and corporate sites that invite fans and industry le...
18 Sep 202221min
The Behavioural Science Communications Firm That’s Changing Everything
Within Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s natural. If a methodology, including survey and analysis, has worked in a similar s...
4 Sep 202224min
The Five Situations Your Senior Leaders Will See or Hear You
Stephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize there are only five situations in which those leaders will see or hear you. And when those si...
21 Aug 202223min
Could Spy Agencies, Like the FBI, MI5, and CSIS, Use Some PR Help?
The World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just the stuff of Hollywood movies and books, these are real perceptions backed by studies and...
7 Aug 202221min
How the Real-Life Siri (GPS Girl) Found Her True Sense of Direction
Worldwide Karen Jacobsen is known for her voice – the voice of female Australian SIRI or GPS Karen. She’s been heard on 400 million GPS and smart-enabled devices and today she’s a successful motivatio...
24 Jul 202222min
