Public Relations Stories and Strategies

Public Relations Stories and Strategies

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.


Stories and Strategies is the podcast that changes that.


Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.


This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.


If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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Episoder(274)

Creativity – the UNcommon sense

Creativity – the UNcommon sense

It’s a powerful tool that can solve complex problems, build resilience, create empathy, and develop space for human determination. Psychologists have found creativity is more a personality trait than...

25 Okt 202021min

Change Management Needs to Change

Change Management Needs to Change

Change Management exists as a process and strategy because change is both inevitable and critical in business. In simple terms, it’s so important, the change must be managed. But modern trends are mov...

18 Okt 202014min

Why Professional Comedians Have Serious Presentation Skills

Why Professional Comedians Have Serious Presentation Skills

Watch a good comedian on stage and it just seems so easy. But we all know what goes into it… timing, structure, body language, the ability to think on their feet, heckler management… everything that g...

11 Okt 202020min

Women in PR – Canada, USA, the Americas

Women in PR – Canada, USA, the Americas

Everything begins with an idea. Talia Beckett Davis had one a few years ago to start a networking, coaching, idea-sharing, and training group dedicated specifically to women. That was in 2014. Today ...

4 Okt 202020min

The 2020 IPR Disinformation in Society Report

The 2020 IPR Disinformation in Society Report

The Institute for Public Relations has issued its 2020 Report measuring how Americans perceive intentionally misleading news or information. Guest Tina McCorkindale, Ph.D, APR, President and CEO of th...

27 Sep 202022min

Secrets of Content Marketing

Secrets of Content Marketing

The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined...

20 Sep 202017min

The AI in PR ethics report

The AI in PR ethics report

"Society is changing... there's a new elite emerging and those elite have huge amounts of power." Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, a.gregory@hud.ac.uk "...

13 Sep 202024min

Coffee may be the best communications strategy of them all

Coffee may be the best communications strategy of them all

Why is coffee so perfect for conversations? In fact, coffee houses were born in 18th Century Austria as a place for middle-and-upper class society to meet and discuss ideas. They spread to England qui...

6 Sep 202019min

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