COVID-19 Brand Pulse Report
Human beings have been described as emotional beings who think. We're also emotional beings who buy things. This May 2020 report tracks how changing attitudes are changing our behaviours, and what bra...
5 Jul 202017min
Public Engagement: Finding Rumi's Field
Beyond the ideas of key messages and social media posts, there is a place for us to talk and listen to one another... I’ll meet you there. On this episode we speak with one of the most experienced pub...
29 Jun 202021min
The History (and Future) of Mass Media
Canadian broadcast legend Marty Forbes reflects on his 50 years in broadcasting and print, the influences at the time and how those who truly understand the mediums are able to harness today’s technol...
22 Jun 202022min
Ready or Not... Here Comes the "Recovery"
Many have said the world simply wasn’t ready for COVID-19 the pandemic. Months in, we’re all anxious to get back to our lives, but are we ready for the recovery? And what does “recovery” look like? ...
14 Jun 202019min
Culture Club - Looking Beyond Fit
For many companies the 2020 pandemic creates an opportunity to reexamine foundational pillars such as values and culture. It's the same for employees who should take this opportunity to step-back and ...
8 Jun 202017min
Why it's Important to be a Member of a Professional Communications Association
In a field of practice that features few certainties, there is this one - membership in a professional communications association will make you a better professional and help your career. In this epis...
29 Mai 202015min
Change-Up, the Modern Way to "Pitch" the Media
It's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story pitch a fighting chance. In this episode, award-winning journalist Tony Tighe takes us fo...
22 Mai 202022min
Lights Camera Crisis!
"There were no exercises for the one in 100 year flood with a complete loss of the downtown core, the massive evacuation of 80,000 people from 26 communities, a power grid failure, the evacuation of t...
18 Mai 202024min
