Five Industry Leaders on AI & Measurement, RedCircle Brings Mic Check to Programmatic, & More
Today in the business of podcasting:Five podcast industry leaders from Audioboom, Sounds Profitable, Octave, The Times, and Bauer Media weigh in on the future of AI and audio measurement, with a growi...
28 Jul 6min
A New Definition for Podcasting, Patreon Downsizes Workforce 20%, & More
Today in the business of podcasting:The Alliance for Measurement in Podcasting released its accords, giving the industry shared definitions for what counts as a podcast, a play, and an ad impression, ...
27 Jul 6min
Audio's U.K. Advertising Bargain, Social is the Denominator, & More
This week in the business of podcasting:Tom Webster's fourth Podcast Atlas installment argues social platforms are the denominator of podcast advertising, with YouTube reaching 82% of monthly podcast ...
24 Jul 9min
The Argument For Buying U.K. Podcast Ads, Acast Posts Q2 Surge, & More
Thought processThought processToday in the business of podcasting:Tom Webster's fourth Podcast Atlas installment frames social platforms as the denominator of podcast advertising, with YouTube reachin...
23 Jul 7min
Creators Constrained @ World Cup, Audio's Back-to-School Edge, & More
Today in the business of podcasting:Creator content was the most boring part of the World Cup, and Scalable pins the blame on FIFA's restrictive partner posting policies while athletes and fans drove ...
22 Jul 5min
The Podcast Atlas, Part 4: The Denominator
Winning on quality is only half the story when the audience you want is already spending its day somewhere else.Written by Tom WebsterEdited and narrated by Gavin GaddisFind the full article here.
22 Jul 10min
IAB Tech Lab Opens Measurement v2.3 for Comment, World Cup Lessons About Creators, & More
Today in the business of podcasting:The IAB Tech Lab has opened a 30-day public comment period on version 2.3 of its Podcast Technical Measurement Guidelines, updating how downloads, audience, and ad ...
21 Jul 6min
Audio Anchors Podcasting, WARC's YouTube Numbers, & More
Today in the business of podcasting:A new Nielsen Podcast Listen & Watch report finds audio remains the core of podcast consumption, with 90% of monthly listeners tuning in via audio and 62% also watc...
20 Jul 4min
