Swim Against The Tide

Swim Against The Tide

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

Episoder(87)

Ep087 – Jay Worthy, Group CEO, MyZone | Creating momentum & motivation in the fitness market | SATT

Ep087 – Jay Worthy, Group CEO, MyZone | Creating momentum & motivation in the fitness market | SATT

This week we meet Jay Worthy, Group CEO of MyZone, who takes us on a remarkable journey - from sofa-surfing in London after trying out for the Royal Marines, to running a billion-dollar fitness equipm...

30 Apr 58min

Ep086 – Sahil Verma, CEO, Cookaway | The Accidental Foodpreneurs getting you to cook together | SATT

Ep086 – Sahil Verma, CEO, Cookaway | The Accidental Foodpreneurs getting you to cook together | SATT

This week Sahil Verma, co-founder and CEO of Cookaway, joined the podcast to share his journey from an economics background to becoming an accidental entrepreneur. Together with his wife, he built Coo...

16 Apr 53min

Ep085 - Antonia Johnstone, CEO, Sign of the Times | Re-founding a brilliant brand for the next generation | SATT

Ep085 - Antonia Johnstone, CEO, Sign of the Times | Re-founding a brilliant brand for the next generation | SATT

In this inspiring discussion, Antonia Johnstone, the CEO and Re-Founder of Sign ofthe Times as she shares her journey from university economics student to leadingthe luxury resale marketplace in the U...

9 Apr 56min

Ep084 – Julian Warowioff, MD UK, Lemonaid | Happy growth; Why doing good and tasting great works | SATT

Ep084 – Julian Warowioff, MD UK, Lemonaid | Happy growth; Why doing good and tasting great works | SATT

Today we meet the fascinating, budding social entrepreneur Julian Warowioff, the UK MD of Lemonaid Beverages.He shares his inspiring journey from a desire to build a career on good foundations to bein...

2 Apr 1h 2min

Ep083 – Barnaby Edwards, Director, The Garlic Farm | Why knowing nothing changed everything

Ep083 – Barnaby Edwards, Director, The Garlic Farm | Why knowing nothing changed everything

Barnaby Edwards didn't set out to be a farmer. After nearly two decades as a product designer, he found himself back on the Isle of Wight - and accidentally into the leadership of his wife's family bu...

26 Mar 51min

Ep082 – Colette Laxton, Co-Founder, The Inkey List | Democratising knowledge to build a global beauty brand | SATT

Ep082 – Colette Laxton, Co-Founder, The Inkey List | Democratising knowledge to build a global beauty brand | SATT

I loved meeting Colette and hearing her story of how she developed, launched and grew the amazing skincare beauty brand The Inkey List with her co-founder Mark Curry.Colette is so open about her journ...

19 Mar 1h 6min

Ep081 – Derry Green, Founder, Secret Garden Glamping | From lockdown fun, to building a true legacy

Ep081 – Derry Green, Founder, Secret Garden Glamping | From lockdown fun, to building a true legacy

In this fascinating episode Steve Henry goes glamping with Derry Green, the founder and creator of The Secret Garden Glamping company.Derry shares his inspiring journey from a lockdown project with hi...

12 Mar 1h 11min

Ep080 – Thomas Robson-Kanu, CEO, The Turmeric Co | From Football to Functional Health | SATT

Ep080 – Thomas Robson-Kanu, CEO, The Turmeric Co | From Football to Functional Health | SATT

This week we meet professional sportsman turned health businessman Thomas Hal Robson-Kanu as he shares his journey from being a football to becoming an entrepreneur in the functional beverage industry...

5 Mar 44min

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