Swim Against The Tide

Swim Against The Tide

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

Denne podkasten er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(98)

Ep090 – Ben Alderton, Founder, Solo60 | Solo60: Building the gym you don’t have to share | SATT

Ep090 – Ben Alderton, Founder, Solo60 | Solo60: Building the gym you don’t have to share | SATT

This week we meet the driving force behind the gym revolution that is sweeping London with a new way to work out. In a market full of big-box gyms, boutique studios and crowded workout floors, Ben Ald...

21 Mai 55min

Ep089 – Humphrey Bodington, Co-Founder, Conka | Conka: Naturally unlocking brain potential | SATT

Ep089 – Humphrey Bodington, Co-Founder, Conka | Conka: Naturally unlocking brain potential | SATT

In this week’s fascinating episode, Humphrey Bodington, the co-founder of Conka, along with his business partner Harry Glover, discusses the journey of creating a unique cognitive performance product ...

14 Mai 57min

Ep088 – Gillian Ridley Whittle, Founder, Peachaus | Building Peachaus: Creating a movement for good | SATT

Ep088 – Gillian Ridley Whittle, Founder, Peachaus | Building Peachaus: Creating a movement for good | SATT

In this episode of Swim Against The Tide, Steve talks to Gillian Ridley Whittle, founder of Peachaus, a women’s underwear and leisurewear brand with a mission far bigger than fashion.After a hugely su...

7 Mai 50min

Ep087 – Jay Worthy, Group CEO, MyZone | Creating momentum & motivation in the fitness market | SATT

Ep087 – Jay Worthy, Group CEO, MyZone | Creating momentum & motivation in the fitness market | SATT

This week we meet Jay Worthy, Group CEO of MyZone, who takes us on a remarkable journey - from sofa-surfing in London after trying out for the Royal Marines, to running a billion-dollar fitness equipm...

30 Apr 58min

Ep086 – Sahil Verma, CEO, Cookaway | The Accidental Foodpreneurs getting you to cook together | SATT

Ep086 – Sahil Verma, CEO, Cookaway | The Accidental Foodpreneurs getting you to cook together | SATT

This week Sahil Verma, co-founder and CEO of Cookaway, joined the podcast to share his journey from an economics background to becoming an accidental entrepreneur. Together with his wife, he built Coo...

16 Apr 53min

Ep085 - Antonia Johnstone, CEO, Sign of the Times | Re-founding a brilliant brand for the next generation | SATT

Ep085 - Antonia Johnstone, CEO, Sign of the Times | Re-founding a brilliant brand for the next generation | SATT

In this inspiring discussion, Antonia Johnstone, the CEO and Re-Founder of Sign ofthe Times as she shares her journey from university economics student to leadingthe luxury resale marketplace in the U...

9 Apr 56min

Ep084 – Julian Warowioff, MD UK, Lemonaid | Happy growth; Why doing good and tasting great works | SATT

Ep084 – Julian Warowioff, MD UK, Lemonaid | Happy growth; Why doing good and tasting great works | SATT

Today we meet the fascinating, budding social entrepreneur Julian Warowioff, the UK MD of Lemonaid Beverages.He shares his inspiring journey from a desire to build a career on good foundations to bein...

2 Apr 1h 2min

Ep083 – Barnaby Edwards, Director, The Garlic Farm | Why knowing nothing changed everything

Ep083 – Barnaby Edwards, Director, The Garlic Farm | Why knowing nothing changed everything

Barnaby Edwards didn't set out to be a farmer. After nearly two decades as a product designer, he found himself back on the Isle of Wight - and accidentally into the leadership of his wife's family bu...

26 Mar 51min

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