Swim Against The Tide

Swim Against The Tide

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

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Episoder(98)

Ep074 – Ben Fennell, CEO, The Growth House | Leading from a lifetime of lessons | SATT

Ep074 – Ben Fennell, CEO, The Growth House | Leading from a lifetime of lessons | SATT

Ben Fennell has spent his whole career learning and developing as a leader from those around him. Whether that was his early days in London agencies, to working across every market and culture in Asia...

22 Jan 57min

Ep073 – Chris Miller, CEO, White Rabbit Projects | White Rabbit Thinking: How To Build Hospitality Brands | SATT

Ep073 – Chris Miller, CEO, White Rabbit Projects | White Rabbit Thinking: How To Build Hospitality Brands | SATT

In this episode of Swim Against the Tide we meet Chris Miller who shares his bold journey from finance to the forefront of the hospitality industry.As the founder of White Rabbit Projects, Chris discu...

15 Jan 49min

Ep072 – Kostas Sfaltos, MD, The Berkeley & Emory Hotel | Serving up luxury - From Beach bars to Belgravia | SATT

Ep072 – Kostas Sfaltos, MD, The Berkeley & Emory Hotel | Serving up luxury - From Beach bars to Belgravia | SATT

In this open and frank conversation, Kostas Sfaltos shares his fascinating journey from a modest upbringing in Greece to becoming the Managing Director of luxury hotels in London.He discusses the pivo...

8 Jan 1h 9min

Ep071 – Carol Kane, Grp Exec Dir, Debenhams.com | Boohoo and beyond: Creating fashion legends | SATT

Ep071 – Carol Kane, Grp Exec Dir, Debenhams.com | Boohoo and beyond: Creating fashion legends | SATT

This week our conversation explores the journey of a fashion executive from young designer, to launching online phenomenon Boohoo to becoming Group Executive Director at Debenham.com.With Carol Kane, ...

29 Des 20251h 1min

Ep070 – Will Lankston, MD, Timpson Direct | The key to Timpson’s success | SATT

Ep070 – Will Lankston, MD, Timpson Direct | The key to Timpson’s success | SATT

In this week’s episode of Swim Against the Tide with Steve Henry, Will Lankston—Managing Director of Timpson Direct—shares his remarkable journey from working school holiday shifts in Timpson shops to...

18 Des 202550min

Ep069 – Rodrigo Maza, CEO, Naked Wines | Naked ambition: Bringing themagic back to wine | SATT

Ep069 – Rodrigo Maza, CEO, Naked Wines | Naked ambition: Bringing themagic back to wine | SATT

In this episode of the podcast, Rodrigo Maza - CEO of Naked Wines - shares howhe’s challenging convention in the wine industry by building a community-firstbusiness that connects customers directly wi...

11 Des 202557min

Ep068 – Kate Prince, Founder, Ancient + Brave | Being brave: Turning rituals into a winning wellness brand | SATT

Ep068 – Kate Prince, Founder, Ancient + Brave | Being brave: Turning rituals into a winning wellness brand | SATT

In this episode, Kate Prince shares her journey from being a city lawyer to founding Ancient + Brave, a wellness brand focused on collagen and nutraceutical supplements.She discusses the challenges of...

4 Des 202558min

Ep067 – Goran Vasiljevic, Co-Founder, truefuels | Fuelling the growth of a true nutrition brand | SATT

Ep067 – Goran Vasiljevic, Co-Founder, truefuels | Fuelling the growth of a true nutrition brand | SATT

In this podcast episode, Goran Vailjevic, co-founder of truefuels, shares his journey from aspiring professional tennis player to successful entrepreneur in the sports nutrition industry.He discusses ...

27 Nov 202555min

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