Swim Against The Tide

Swim Against The Tide

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

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Episoder(98)

Ep034 – Michael Glanville, Executive Coach | Leadership Lessons from the Marina Industry | SATT

Ep034 – Michael Glanville, Executive Coach | Leadership Lessons from the Marina Industry | SATT

In this week's conversation, Michael Glanville shares his extensive journey in the marine industry, discussing the evolution of MDL marinas under his leadership and the complexities of marina operatio...

24 Apr 202549min

Ep033 – Sean Taylor, Zip World | From chopping trees to creating real adventure | SATT

Ep033 – Sean Taylor, Zip World | From chopping trees to creating real adventure | SATT

In this fascinating conversation, Sean Taylor, Founder and President of Zip World, shares his journey from a challenging childhood and military career to building a successful adventure tourism busine...

17 Apr 202548min

Ep032 – Chris Lorenzo, Seafarer | From 18-30s Holidays to building a sailing holiday brand | SATT

Ep032 – Chris Lorenzo, Seafarer | From 18-30s Holidays to building a sailing holiday brand | SATT

In this conversation, Chris Lorenzo shares the journey of Seafarer, a market leader in the yachting and sailing sector, proudly celebrating its 30th anniversary in 2025.He discusses his transition fro...

10 Apr 202548min

Ep031 – Charlotte Harrington, Belu Water | Delivering purposeful performance | SATT

Ep031 – Charlotte Harrington, Belu Water | Delivering purposeful performance | SATT

In this conversation, Charlotte Harrington shares her journey from her traditional background in retail to becoming a leader of a growing social enterprise.She discusses the importance of values in bu...

3 Apr 202549min

Ep030 – Rob Russell, AC Group | Selling the ultimate holiday experience | SATT

Ep030 – Rob Russell, AC Group | Selling the ultimate holiday experience | SATT

In this engaging conversation, Rob Russell, owner of AC Group, shares his journey in the travel industry, detailing his transition from hotelier to business owner.He discusses the operations of the gr...

27 Mar 202549min

Ep029 – Huw Owen, Travel Local | Globally connecting people to reimagine travel | SATT

Ep029 – Huw Owen, Travel Local | Globally connecting people to reimagine travel | SATT

In this conversation, Huw Owen shares his journey in the travel industry, detailing how he co-founded Travel Local to connect travellers with local experts. He discusses the vital importance of real l...

20 Mar 202554min

Ep028 – Sara Davies | Building a business: from side hustle to success | SATT

Ep028 – Sara Davies | Building a business: from side hustle to success | SATT

This week we meet the brilliant Sara Davies. She shares her entrepreneurial journey, from her early days at York University, where she launched her first business, to becoming a huge star of the BBC’s...

13 Mar 20251h 7min

Ep027 – Siddhi Mittal, yhangry | Building a $1bn Business | SATT

Ep027 – Siddhi Mittal, yhangry | Building a $1bn Business | SATT

In this episode we meet the positive lifeforce that is Siddhi Mittal, the co-founder of yhangry - a brilliant service that connects customers with private chefs for unique dining experiences. She shar...

6 Mar 202552min

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