Swim Against The Tide

Swim Against The Tide

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

Denne podkasten er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(98)

Ep026 – Simon Gray, Boost Drinks | Successful leadership comes with respect, not popularity | SATT

Ep026 – Simon Gray, Boost Drinks | Successful leadership comes with respect, not popularity | SATT

In this engaging conversation, Simon Gray, CEO of Boost Drinks, shares his journey from young entrepreneur in Leeds to building and leading a successful energy drink brand.He discusses the challenges ...

27 Feb 202552min

Ep025 – Dale Smith, Host & Stay | Revolutionising an established industry | SATT

Ep025 – Dale Smith, Host & Stay | Revolutionising an established industry | SATT

In this episode we meet Dale Smith, CEO of Host and Stay, and he shares his unique journey from the sunny shores of San Diego to a career in the automotive industry and finally establishing his succes...

20 Feb 202557min

Ep024 – James Rutter, Cook | Serving up a brilliant solution | SATT

Ep024 – James Rutter, Cook | Serving up a brilliant solution | SATT

In this engaging conversation, James Rutter, Chief Creative Officer of Cook, shares his unique career journey from journalism to the culinary world. He discusses the growth of Cook, a company speciali...

13 Feb 202550min

Ep023 – Vincent Hodder, Leeds Bradford Airport | Delivering an airport to be proud of | SATT

Ep023 – Vincent Hodder, Leeds Bradford Airport | Delivering an airport to be proud of | SATT

In this conversation, Vincent Hodder, CEO of Leeds Bradford Airport, shares his journey from the industry to a varied career in global aviation.He discusses the importance of cultural adaptability in ...

6 Feb 202555min

Ep022 – James Bott, Boxbar Tech | Serving up a brilliant solution | SATT

Ep022 – James Bott, Boxbar Tech | Serving up a brilliant solution | SATT

In this conversation, we meet James Bott, co-founder of Boxbar Tech, and explore his fascinating, truly entrepreneurial, career journey from early experiences in sales and e-commerce to launching game...

31 Jan 20251h 3min

Ep021 – Matt Carr, Carrs Pasties | Keeping it in the family | SATT

Ep021 – Matt Carr, Carrs Pasties | Keeping it in the family | SATT

In this conversation, Matt Carr from Carr's Pasties shares insights into the history and growth of the family business, which has evolved from a small bakery in Bolton to a well-known brand in the Nor...

24 Jan 202551min

Ep020 – Brian Reid, Deli Lites | Keeping a nation fuelled on the go | SATT

Ep020 – Brian Reid, Deli Lites | Keeping a nation fuelled on the go | SATT

This week we had the pleasure of meeting Brian Reid, CEO and co-founder of Deli Lites, the amazing provider of over 40m food-on-the-go products a year. He shares his journey from a young entrepreneur ...

16 Jan 202548min

Ep019 – Ricky Flax, Delightful Food Group | Delivering growth in a family-centric business | SATT

Ep019 – Ricky Flax, Delightful Food Group | Delivering growth in a family-centric business | SATT

Today we meet Ricky Flax, Co-Founder and CEO of the Delightful Food Group, and he shares the rich history of his family's involvement in the food industry, the evolution of their business, and the cha...

9 Jan 202547min

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