Swim Against The Tide

Swim Against The Tide

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

Denne podkasten er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(98)

Ep018 – Ollie Raison, F1 Arcade | Socially entertaining the world | SATT

Ep018 – Ollie Raison, F1 Arcade | Socially entertaining the world | SATT

In this conversation, Ollie Raison, Co-Founder of F1 Arcade, shares his journey from a DJ and comedian to a pioneer in the social entertainment industry.He discusses the evolution of competitive socia...

2 Jan 202554min

Ep017 – Ollie Marshall, Maplin Electronics | Re-inventing a High Street national treasure | SATT

Ep017 – Ollie Marshall, Maplin Electronics | Re-inventing a High Street national treasure | SATT

In this episode of the podcast we meet Ollie Marshall, MD of Maplin Electronics, as he shares his journey from studying computer science to leading the well-known electronics brand. He discusses how h...

26 Des 202448min

Ep016 – Paul Turton, PACT Coffee | Differentiating in a crowded market | SATT

Ep016 – Paul Turton, PACT Coffee | Differentiating in a crowded market | SATT

In this conversation, Paul Turton, CEO of Pact Coffee, shares his journey from corporate roles to leading a smaller, but much more agile coffee business.He discusses the success of Pact Coffee in the ...

19 Des 202447min

Ep015 – Patrick & John Woods, Linwoods | Building a Healthy Family Business | SATT

Ep015 – Patrick & John Woods, Linwoods | Building a Healthy Family Business | SATT

This conversation explores the 60-year history and evolution of Linwoods Health Foods, founded by John Woods, who shares his journey from a small family business to a health food powerhouse and passin...

13 Des 202455min

Ep014 – Will Lee, Clearpoint Recycling | Building Strong Relationships | SATT

Ep014 – Will Lee, Clearpoint Recycling | Building Strong Relationships | SATT

In this episode we meet Will Lee, CEO of Clearpoint Recycling and he shares his journey from working in the car industry to founding his own recycling business.He discusses the challenges and opportun...

5 Des 202454min

Ep013 - Sam Flintham-Ward, Flinty's | Pivot Quicker and Embrace Change | SATT

Ep013 - Sam Flintham-Ward, Flinty's | Pivot Quicker and Embrace Change | SATT

This week, Steve Henry meets Sam Flintham-Ward, a fractional marketing director with a diverse career spanning many industries, including hospitality, events, and marketing for brands like Sipsmith an...

28 Nov 202453min

Ep012 – Anthony Karibian, bOnline | Work backwards to deliver happy customers | SATT

Ep012 – Anthony Karibian, bOnline | Work backwards to deliver happy customers | SATT

In this episode, Anthony Karibian discusses his entrepreneurial journey, sharing his experiences from founding Euroffice to launching bOnline, the amazing provider of phone and digital services for sm...

21 Nov 202451min

Ep011 - Michael Edwards, Explore Worldwide | Building Authentic Connections | SATT

Ep011 - Michael Edwards, Explore Worldwide | Building Authentic Connections | SATT

In this episode we meet Michael Edwards, Managing Director of Explore Worldwide, the small group adventure brand. He shares his journey in the travel industry, from professional flounderer (you'll hea...

14 Nov 202457min

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