Tech for Non-Techies

Tech for Non-Techies

If you want to build new things and be known as the innovator in the room — this is your show. Whether you're launching a tech venture from scratch as a non-technical founder, bringing a new product to market inside a large organisation, or advising tech and VC clients — I'll give you the thinking and the frameworks to do it. The smartest founders and the most ambitious senior executives are obsessed with the same skill: product thinking. It's the ability to figure out what is worth building, why it is worth building, and how to make it work. Founders develop it out of necessity. Senior leaders suddenly need it the moment they reach the top. Almost nobody teaches it. I do. I've taught these frameworks at Oxford, London Business School, and Techstars, written for the Harvard Business Review, and spoken at GITEX and Cannes Lions. I have over 800 alumni across four continents. This is not theory. It is the thinking, tested at the highest level, and now yours.

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Episoder(317)

308. How to innovate without blowing up your business — with Netflix's ex-CFO

308. How to innovate without blowing up your business — with Netflix's ex-CFO

Your core business is doing well. Maybe it's doing really well. But you also know that if you don't innovate in the next 5-10 years, you'll be irrelevant. So you want to invest in the next thing. But...

17 Jun 35min

307. How to lead a development team when you're not technical

307. How to lead a development team when you're not technical

You're paying for developer time. But you can't evaluate the work yourself. So you're left wondering — are they actually building, or just going through the motions? Most founders figure this out the...

10 Jun 23min

306. From prototype to product: the infrastructure trap non-technical leaders miss

306. From prototype to product: the infrastructure trap non-technical leaders miss

If you have a working product - well done. This truly is a major milestone. BUT maintaining commercial control of what you've created might be challenging.  In this episode, we contrast two founders: ...

3 Jun 21min

305. How to build a company you're proud of — with Eric Ries

305. How to build a company you're proud of — with Eric Ries

Most founders start with the best intentions. And then somewhere along the way — without noticing — the company they've built becomes something they're ashamed of. Not because they're bad people. But ...

27 Mai 32min

304. How one founder went from zero to 6 million users with no ad spend

304. How one founder went from zero to 6 million users with no ad spend

Can you build a B2C app to 6 million users with no advertising? Colin Hodge did it when he co-founded Bang with Friends — a dating app that went viral purely through word of mouth — because he unders...

20 Mai 31min

303. Before you build with AI: what every non-technical founder needs to know

303. Before you build with AI: what every non-technical founder needs to know

A security agency tested 5,000 apps built with Lovable, Replit, Base44 and Netlify. Every single one had vulnerabilities — including apps that were live, charging customers, and handling personal data...

13 Mai 37min

302. Stop asking which AI tool to use. Ask this instead.

302. Stop asking which AI tool to use. Ask this instead.

The internet is full of people telling non-technical founders which AI tool to use to build their product. Lovable. Claude Code. Cursor. The list grows every week. But the tool is almost never the re...

6 Mai 18min

301. How to catch the next tech investment wave

301. How to catch the next tech investment wave

Whether you're starting a tech venture or investing in one, you need to understand how to spot the next tech investment trend. Why? Because if your venture or your portfolio is riding the wave of a ...

29 Apr 27min

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