300. 6 lessons from 6 years of Tech for Non-Techies
Six years of building a global business teaches you things no business school will. What actually drives revenue. What wastes your time. What you wish someone had told you before you started. In this ...
22 Apr 23min
299. You don't have to know how to code to start a tech company with Sophia Matveeva
This episode comes from Sophia's recent appearance on Scott Ritzheimer's Start, Scale and Succeed podcast — and it's one of the clearest walkthroughs of the Tech for Non-Techies methodology she has ev...
15 Apr 22min
298. Inside the gaming industry: what every business leader should know
The gaming industry generates more revenue than music and film combined. It is the birthplace of innovations now used across entertainment, advertising, and AI. It is a fantastic sector for non-techn...
8 Apr 22min
297. The fundraising mistakes that haunt founders for years
Giving away 10% of your company before you have a product might seem like a reasonable price for mentorship and introductions. But do the math at exit, and you get a very different story. In this ep...
1 Apr 42min
296. What is coding, really? A non-techie's guide
If you've ever nodded along while someone talked about coding — secretly having no idea what they actually meant — this episode is for you. This is one of our most listened to episodes, and it's easy...
25 Mar 20min
295. You are your biggest investor - think like one
Your time, energy and capital are all scarce resources. Each has an opportunity cost. And yet many founders make decisions about their ventures based on excitement rather than evidence — committing a...
18 Mar 12min
294. Product development is the new business literacy
In the 20th century, financial literacy was essential. In the 21st century, it's product development. AI has made building faster and cheaper—which means more bad bets are being made at higher speed...
11 Mar 18min
293. Why the best products don't always win
You can build the best product in the market and still lose to a mediocre competitor. This isn't reverse psychology—it's how markets actually work. In this episode, Sophia Matveeva breaks down why s...
4 Mar 15min
